Module #1 Introduction to Email Marketing Learn the basics of email marketing, its importance, and how it fits into your overall marketing strategy.
Module #2 Setting Up Your Email Marketing System Discover how to choose the right email service provider (ESP) and set up your account for success.
Module #3 Building Your Email List Learn how to grow your email list through opt-in forms, landing pages, and lead magnets.
Module #4 Segmenting Your Email List Understand the importance of segmenting your email list and how to do it effectively.
Module #5 Crafting Compelling Email Subject Lines Learn how to write subject lines that grab attention and increase open rates.
Module #6 Writing Effective Email Copy Discover how to write clear, concise, and engaging email copy that resonates with your audience.
Module #7 Designing Mobile-Friendly Emails Learn how to create emails that look great on any device, including smartphones and tablets.
Module #8 Using Personalization and Dynamic Content Understand how to use personalization and dynamic content to make your emails more engaging and relevant.
Module #9 Optimizing Your Email Send Time Learn how to choose the best time to send your emails to maximize engagement and conversions.
Module #10 Measuring Email Marketing Success Discover how to track and measure the success of your email marketing campaigns.
Module #11 Analyzing Email Metrics Learn how to analyze key email metrics, such as open rates, click-through rates, and conversion rates.
Module #12 A/B Testing and Experimentation Understand how to use A/B testing and experimentation to improve your email marketing results.
Module #13 Avoiding Spam Filters and Blacklists Learn how to avoid getting flagged as spam and how to maintain a good sender reputation.
Module #14 Complying with Email Marketing Regulations Discover how to comply with regulations such as GDPR, CAN-SPAM, and CASL.
Module #15 Creating Effective Welcome Emails Learn how to create welcome emails that set the tone for a strong subscriber relationship.
Module #16 Nurturing Leads with Email Automation Understand how to use email automation to nurture leads and move them through the sales funnel.
Module #17 Using Email for Retention and Loyalty Learn how to use email to retain customers and build loyalty over time.
Module #18 Email Marketing for E-commerce Discover how to use email marketing to drive sales, increase conversions, and improve customer satisfaction in e-commerce.
Module #19 Email Marketing for B2B Learn how to use email marketing to generate leads, build relationships, and drive revenue in B2B.
Module #20 Advanced Email Marketing Strategies Explore advanced email marketing strategies, including account-based marketing and predictive analytics.
Module #21 Email Marketing for Non-Profits Discover how to use email marketing to engage donors, volunteers, and supporters in non-profit organizations.
Module #22 Email Marketing for Real Estate Learn how to use email marketing to attract leads, nurture clients, and drive sales in real estate.
Module #23 Email Marketing for Travel and Hospitality Explore how to use email marketing to increase bookings, improve customer satisfaction, and drive revenue in travel and hospitality.
Module #24 Email Marketing Mistakes to Avoid Learn how to avoid common email marketing mistakes that can hurt your campaign performance and reputation.
Module #25 Course Wrap-Up & Conclusion Planning next steps in Email Marketing Best Practices career
