Module #1 Introduction to Fashion Marketing Overview of the fashion industry, marketing principles, and the importance of understanding consumer behavior in fashion
Module #2 Understanding Fashion Consumers Demographics, psychographics, and behavioral characteristics of fashion consumers
Module #3 Fashion Consumer Needs and Wants Understanding the motivations, needs, and desires that drive fashion consumer behavior
Module #4 Fashion Consumption Patterns Analyzing fashion consumer behavior, including purchase habits, loyalty, and repeat business
Module #5 Psychological Factors in Fashion Consumption How self-image, social class, and cultural background influence fashion consumer behavior
Module #6 Sociocultural Influences on Fashion Consumption Examining the impact of social media, celebrity culture, and pop culture on fashion consumer behavior
Module #7 Fashion Marketing Mix:Product Developing fashion products that meet consumer needs and wants
Module #8 Fashion Marketing Mix:Price Pricing strategies for fashion products, including discounting, bundling, and premium pricing
Module #9 Fashion Marketing Mix:Promotion Advertising, public relations, and sales promotions in fashion marketing
Module #10 Fashion Marketing Mix:Place Distribution channels, retailing, and logistics in fashion marketing
Module #11 Digital Fashion Marketing E-commerce, social media, and influencer marketing in fashion
Module #12 Fashion Branding and Positioning Building and managing fashion brands to resonate with target audiences
Module #13 Fashion Trend Forecasting Identifying and analyzing emerging trends in fashion
Module #14 Sustainability and Ethics in Fashion Marketing Addressing environmental and social responsibility in fashion marketing
Module #15 Fashion Marketing Research and Analytics Using data and research to inform fashion marketing strategies
Module #16 Segmenting and Targeting Fashion Consumers Identifying and targeting specific fashion consumer segments
