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Apprentice Mode
10 Modules / ~100 pages
Wizard Mode
~25 Modules / ~400 pages

Foundations of Sports Entrepreneurship
( 25 Modules )

Module #1
Introduction to Sports Entrepreneurship
Defining sports entrepreneurship, its importance, and the scope of the industry
Module #2
The Evolving Sports Industry
Understanding the current state of the sports industry, trends, and future predictions
Module #3
Entrepreneurial Mindset in Sports
Developing an entrepreneurial mindset, risk-taking, and innovation in sports
Module #4
Identifying Opportunities in Sports
Recognizing opportunities in sports, from idea generation to validation
Module #5
Sports Industry Segments and Sub-Segments
Understanding different segments and sub-segments of the sports industry, including teams, leagues, and events
Module #6
Understanding Sports Consumers
Demographics, psychographics, and behavior of sports consumers, including fans, participants, and spectators
Module #7
Sports Business Models
Exploring different business models in sports, including revenue streams, cost structures, and value propositions
Module #8
Strategy and Competitive Analysis in Sports
Developing a competitive strategy, market analysis, and Porters Five Forces in sports
Module #9
Marketing and Branding in Sports
Understanding sports marketing, branding, and sponsorship, including digital marketing and social media
Module #10
Finance and Funding in Sports
Understanding sports finance, funding options, and investment strategies
Module #11
Legal and Regulatory Aspects of Sports
Overview of legal and regulatory issues in sports, including contracts, intellectual property, and governance
Module #12
Ethics and Social Responsibility in Sports
Exploring ethics, social responsibility, and sustainability in sports, including diversity, equity, and inclusion
Module #13
Sports Technology and Innovation
Understanding the impact of technology on sports, including data analytics, virtual and augmented reality, and esports
Module #14
Entrepreneurship in Sports Technology
Developing and launching a sports technology startup, including product development and go-to-market strategies
Module #15
Sports Events and Experiential Marketing
Planning and executing sports events, including logistics, operations, and experiential marketing
Module #16
Sports Sponsorship and Activation
Understanding sports sponsorship, activation strategies, and ROI measurement
Module #17
Media and Broadcasting in Sports
Understanding sports media, broadcasting, and content creation, including TV, digital, and social media
Module #18
Sports Agency and Representation
Understanding sports agencies, athlete representation, and contract negotiations
Module #19
Sports Facilities and Venue Management
Designing, building, and operating sports facilities, including stadiums, arenas, and complexes
Module #20
Sports and Social Impact
Exploring the social impact of sports, including community development, youth sports, and social change
Module #21
Building a Sports Startup
Developing a business plan, pitching, and launching a sports startup
Module #22
Sports Entrepreneurship Case Studies
Analyzing successful sports entrepreneurship case studies, including startup success stories and failures
Module #23
Networking and Partnerships in Sports
Building relationships, networking, and partnerships in the sports industry
Module #24
Global Sports Entrepreneurship
Exploring sports entrepreneurship in different regions and markets, including international opportunities and challenges
Module #25
Course Wrap-Up & Conclusion
Planning next steps in Foundations of Sports Entrepreneurship career


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