Fundamentals of Digital Marketing
( 24 Modules )

Module #1
Introduction to Digital Marketing
Overview of digital marketing, its importance, and evolution

Module #2
Digital Marketing Landscape
Understanding the digital marketing ecosystem and key players

Module #3
Target Audience and Customer Segmentation
Identifying and understanding target audience, customer segmentation, and buyer personas

Module #4
Marketing Mix (4Ps) in Digital Age
Understanding product, price, place, and promotion in the digital context

Module #5
Digital Marketing Strategies
Introduction to various digital marketing strategies and frameworks

Module #6
Search Engine Optimization (SEO) Fundamentals
Understanding how search engines work, keyword research, and on-page optimization

Module #7
Search Engine Optimization (SEO) Advanced
Technical SEO, link building, and local SEO

Module #8
Pay-Per-Click (PPC) Advertising
Introduction to PPC, Google Ads, and campaign setup

Module #9
Pay-Per-Click (PPC) Advertising Advanced
Advanced PPC topics, including ad extensions, bidding strategies, and campaign optimization

Module #10
Social Media Marketing Fundamentals
Introduction to social media marketing, platforms, and content creation

Module #11
Social Media Marketing Advanced
Social media advertising, analytics, and engagement strategies

Module #12
Email Marketing Fundamentals
Introduction to email marketing, email types, and list building

Module #13
Email Marketing Advanced
Email automation, segmentation, and personalization

Module #14
Content Marketing Fundamentals
Introduction to content marketing, types of content, and content creation

Module #15
Content Marketing Advanced
Content distribution, measurement, and optimization

Module #16
Mobile Marketing Fundamentals
Introduction to mobile marketing, mobile-friendly websites, and SMS marketing

Module #17
Analytics and Measurement
Introduction to digital marketing analytics, Google Analytics, and metrics

Module #18
Digital Marketing Tools and Technologies
Overview of digital marketing tools, including marketing automation and CRM

Module #19
Influencer Marketing
Introduction to influencer marketing, strategies, and best practices

Module #20
Video Marketing
Introduction to video marketing, video types, and distribution channels

Module #21
Podcast Marketing
Introduction to podcast marketing, strategies, and best practices

Module #22
Digital Marketing Strategy and Planning
Developing a digital marketing strategy, setting goals, and budgeting

Module #23
Digital Marketing Campaign Execution
Executing digital marketing campaigns, including launch, measurement, and optimization

Module #24
Course Wrap-Up & Conclusion
Planning next steps in Fundamentals of Digital Marketing career

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Fundamentals of Digital Marketing ( 24 Modules )

Fundamentals of Digital Marketing
( 24 Modules )