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Apprentice Mode
10 Modules / ~100 pages
Wizard Mode
~25 Modules / ~400 pages
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Fundamentals of Retail Management
( 24 Modules )
Module #1
Introduction to Retail Management
Overview of the retail industry, importance of retail management, and career opportunities
Module #2
Understanding Consumer Behavior
Factors influencing consumer behavior, consumer decision-making process, and importance of consumer analysis
Module #3
Retail Marketing Mix
Elements of marketing mix (4Ps), retail market segmentation, and target marketing
Module #4
Retail Store Operations
Overview of retail store operations, store design and layout, and visual merchandising
Module #5
Inventory Management
Importance of inventory management, inventory control techniques, and inventory turnover analysis
Module #6
Supply Chain Management
Overview of supply chain management, logistics, and transportation in retail
Module #7
Pricing and Discount Strategies
Pricing objectives, pricing strategies, and discounting techniques in retail
Module #8
Visual Merchandising and Display
Principles of visual merchandising, display techniques, and creating a visually appealing store environment
Module #9
Retail Sales and Customer Service
Effective sales techniques, customer service skills, and customer retention strategies
Module #10
Retail Human Resource Management
Importance of HR in retail, recruitment and selection, and training and development
Module #11
Performance Metrics and Analysis
Key performance indicators (KPIs) in retail, sales analysis, and performance measurement
Module #12
Retail Business Planning
Creating a retail business plan, setting goals and objectives, and financial planning
Module #13
Retail Financial Management
Retail financial statements, budgeting, and cash flow management
Module #14
Store Security and Loss Prevention
Types of retail loss, security measures, and loss prevention strategies
Module #15
Retail Technology and Innovation
Role of technology in retail, e-commerce, and mobile commerce
Module #16
Sustainability and Corporate Social Responsibility in Retail
Importance of sustainability, CSR initiatives, and green retailing
Module #17
Omnichannel Retailing
Definition and benefits of omnichannel retailing, integrating online and offline channels
Module #18
Retail Analytics and Data-Driven Decision Making
Using data analytics in retail, data mining, and business intelligence tools
Module #19
Customer Relationship Management
Importance of CRM, customer loyalty programs, and customer retention strategies
Module #20
Retail Category Management
Definition and benefits of category management, category roles, and category performance measurement
Module #21
Retail Store Layout and Design
Store layout and design principles, store fixture and equipment planning
Module #22
Retail Merchandising Strategies
Types of merchandising strategies, merchandise planning, and buying and sourcing
Module #23
Retail Management Information Systems
Role of MIS in retail, retail software solutions, and data management
Module #24
Course Wrap-Up & Conclusion
Planning next steps in Fundamentals of Retail Management career
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