Fundamentals of Retail Management
( 24 Modules )

Module #1
Introduction to Retail Management
Overview of the retail industry, importance of retail management, and career opportunities

Module #2
Understanding Consumer Behavior
Factors influencing consumer behavior, consumer decision-making process, and importance of consumer analysis

Module #3
Retail Marketing Mix
Elements of marketing mix (4Ps), retail market segmentation, and target marketing

Module #4
Retail Store Operations
Overview of retail store operations, store design and layout, and visual merchandising

Module #5
Inventory Management
Importance of inventory management, inventory control techniques, and inventory turnover analysis

Module #6
Supply Chain Management
Overview of supply chain management, logistics, and transportation in retail

Module #7
Pricing and Discount Strategies
Pricing objectives, pricing strategies, and discounting techniques in retail

Module #8
Visual Merchandising and Display
Principles of visual merchandising, display techniques, and creating a visually appealing store environment

Module #9
Retail Sales and Customer Service
Effective sales techniques, customer service skills, and customer retention strategies

Module #10
Retail Human Resource Management
Importance of HR in retail, recruitment and selection, and training and development

Module #11
Performance Metrics and Analysis
Key performance indicators (KPIs) in retail, sales analysis, and performance measurement

Module #12
Retail Business Planning
Creating a retail business plan, setting goals and objectives, and financial planning

Module #13
Retail Financial Management
Retail financial statements, budgeting, and cash flow management

Module #14
Store Security and Loss Prevention
Types of retail loss, security measures, and loss prevention strategies

Module #15
Retail Technology and Innovation
Role of technology in retail, e-commerce, and mobile commerce

Module #16
Sustainability and Corporate Social Responsibility in Retail
Importance of sustainability, CSR initiatives, and green retailing

Module #17
Omnichannel Retailing
Definition and benefits of omnichannel retailing, integrating online and offline channels

Module #18
Retail Analytics and Data-Driven Decision Making
Using data analytics in retail, data mining, and business intelligence tools

Module #19
Customer Relationship Management
Importance of CRM, customer loyalty programs, and customer retention strategies

Module #20
Retail Category Management
Definition and benefits of category management, category roles, and category performance measurement

Module #21
Retail Store Layout and Design
Store layout and design principles, store fixture and equipment planning

Module #22
Retail Merchandising Strategies
Types of merchandising strategies, merchandise planning, and buying and sourcing

Module #23
Retail Management Information Systems
Role of MIS in retail, retail software solutions, and data management

Module #24
Course Wrap-Up & Conclusion
Planning next steps in Fundamentals of Retail Management career

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Fundamentals of Retail Management ( 24 Modules )

Fundamentals of Retail Management
( 24 Modules )