Global Trends in Sports Marketing and Sponsorship
( 24 Modules )

Module #1
Introduction to Sports Marketing
Overview of the sports industry and the role of marketing in sports

Module #2
The Evolution of Sports Marketing
History of sports marketing and its current landscape

Module #3
Global Sports Industry Overview
Market size, growth, and key players in the global sports industry

Module #4
Sports Consumer Behavior
Understanding the sports fan:demographics, motivations, and behaviors

Module #5
Sports Sponsorship Fundamentals
Definition, types, and objectives of sports sponsorship

Module #6
Sponsorship Trends and Opportunities
Emerging trends and opportunities in sports sponsorship

Module #7
Measuring Sponsorship ROI
Evaluating the effectiveness of sports sponsorship investments

Module #8
Social Media in Sports Marketing
Leveraging social media platforms to engage sports fans and promote brands

Module #9
Influencer Marketing in Sports
Using athlete influencers and ambassadors in sports marketing campaigns

Module #10
Esports and Gaming Marketing
The rise of esports and gaming marketing opportunities

Module #11
Womens Sports Marketing
Marketing strategies for womens sports and female athletes

Module #12
Global Sports Marketing Strategies
Developing marketing strategies for global sports brands

Module #13
Sports Marketing in Developing Markets
Marketing sports in emerging economies and developing markets

Module #14
Sports Technology and Innovation
Impact of technology on sports marketing and fan experience

Module #15
Ethics and Governance in Sports Marketing
Ethical considerations and governance principles in sports marketing

Module #16
International Sports Events Marketing
Marketing strategies for international sports events and tournaments

Module #17
Sports Marketing Research and Analytics
Using data and analytics to inform sports marketing decisions

Module #18
Brand Ambassadors in Sports
The role of athlete ambassadors in promoting sports brands

Module #19
Sports Licensing and Merchandising
Licensing and merchandising opportunities in sports marketing

Module #20
TV and Media Rights in Sports
The impact of media rights on sports marketing and revenue generation

Module #21
Virtual and Augmented Reality in Sports
The future of sports marketing with VR and AR

Module #22
Sustainability and CSR in Sports
The role of sports marketing in promoting social responsibility and sustainability

Module #23
Crisis Communication in Sports
Managing crisis communications in sports marketing

Module #24
Course Wrap-Up & Conclusion
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