Module #1 Introduction to Governance and Ethics in Digital Advertising Overview of the importance of governance and ethics in digital advertising
Module #2 Digital Advertising Landscape Understanding the current digital advertising ecosystem and its stakeholders
Module #3 Ethical Principles in Digital Advertising Exploring the fundamental ethical principles guiding digital advertising practices
Module #4 Governance Frameworks and Regulations Overview of existing governance frameworks and regulations in digital advertising
Module #5 Data Privacy and Protection Understanding data privacy and protection in digital advertising, including GDPR and CCPA
Module #6 Transparency and Disclosure Importance of transparency and disclosure in digital advertising, including ads labeling and attribution
Module #7 Ad Fraud and Malvertising Understanding ad fraud and malvertising, and strategies for mitigation
Module #8 Brand Safety and Reputation Protecting brand safety and reputation in digital advertising, including content moderation
Module #9 Diversity, Equity, and Inclusion in Digital Advertising The importance of diversity, equity, and inclusion in digital advertising, including representation and bias
Module #10 Sustainability and Environmental Impact Understanding the environmental impact of digital advertising and strategies for sustainability
Module #11 Code of Conduct and Industry Standards Overview of industry codes of conduct and standards, including the IAB and DMA
Module #12 Governance and Ethics in Influencer Marketing Ethical considerations and governance requirements for influencer marketing
Module #13 Ethical AI in Digital Advertising The ethical implications of AI in digital advertising, including bias and transparency
Module #14 Programmatic Advertising and Governance Governance and ethical considerations in programmatic advertising
Module #15 Native Advertising and Deception The ethics of native advertising, including transparency and deception
Module #16 Audio and Video Advertising Governance Governance and ethical considerations in audio and video advertising
Module #17 Cross-Border Governance and Ethics Governance and ethical considerations in cross-border digital advertising
Module #18 Whistleblowing and Ethics Reporting The importance of whistleblowing and ethics reporting in digital advertising
Module #19 Consequences of Non-Compliance The consequences of non-compliance with governance and ethics regulations in digital advertising
Module #20 Best Practices for Governance and Ethics Best practices for implementing governance and ethics in digital advertising organizations
Module #21 Governance and Ethics in Digital Advertising Technology Governance and ethical considerations in digital advertising technology, including ad tech and mar tech
Module #22 Industry Initiatives and Collaborations Overview of industry initiatives and collaborations promoting governance and ethics in digital advertising
Module #23 Future of Governance and Ethics in Digital Advertising The future of governance and ethics in digital advertising, including emerging trends and challenges
Module #24 Case Studies in Digital Advertising Governance and Ethics Real-world case studies illustrating governance and ethics in digital advertising
Module #25 Course Wrap-Up & Conclusion Planning next steps in Governance and Ethics in Digital Advertising career
