Governance and Ethics in Digital Advertising
( 25 Modules )

Module #1
Introduction to Governance and Ethics in Digital Advertising
Overview of the importance of governance and ethics in digital advertising

Module #2
Digital Advertising Landscape
Understanding the current digital advertising ecosystem and its stakeholders

Module #3
Ethical Principles in Digital Advertising
Exploring the fundamental ethical principles guiding digital advertising practices

Module #4
Governance Frameworks and Regulations
Overview of existing governance frameworks and regulations in digital advertising

Module #5
Data Privacy and Protection
Understanding data privacy and protection in digital advertising, including GDPR and CCPA

Module #6
Transparency and Disclosure
Importance of transparency and disclosure in digital advertising, including ads labeling and attribution

Module #7
Ad Fraud and Malvertising
Understanding ad fraud and malvertising, and strategies for mitigation

Module #8
Brand Safety and Reputation
Protecting brand safety and reputation in digital advertising, including content moderation

Module #9
Diversity, Equity, and Inclusion in Digital Advertising
The importance of diversity, equity, and inclusion in digital advertising, including representation and bias

Module #10
Sustainability and Environmental Impact
Understanding the environmental impact of digital advertising and strategies for sustainability

Module #11
Code of Conduct and Industry Standards
Overview of industry codes of conduct and standards, including the IAB and DMA

Module #12
Governance and Ethics in Influencer Marketing
Ethical considerations and governance requirements for influencer marketing

Module #13
Ethical AI in Digital Advertising
The ethical implications of AI in digital advertising, including bias and transparency

Module #14
Programmatic Advertising and Governance
Governance and ethical considerations in programmatic advertising

Module #15
Native Advertising and Deception
The ethics of native advertising, including transparency and deception

Module #16
Audio and Video Advertising Governance
Governance and ethical considerations in audio and video advertising

Module #17
Cross-Border Governance and Ethics
Governance and ethical considerations in cross-border digital advertising

Module #18
Whistleblowing and Ethics Reporting
The importance of whistleblowing and ethics reporting in digital advertising

Module #19
Consequences of Non-Compliance
The consequences of non-compliance with governance and ethics regulations in digital advertising

Module #20
Best Practices for Governance and Ethics
Best practices for implementing governance and ethics in digital advertising organizations

Module #21
Governance and Ethics in Digital Advertising Technology
Governance and ethical considerations in digital advertising technology, including ad tech and mar tech

Module #22
Industry Initiatives and Collaborations
Overview of industry initiatives and collaborations promoting governance and ethics in digital advertising

Module #23
Future of Governance and Ethics in Digital Advertising
The future of governance and ethics in digital advertising, including emerging trends and challenges

Module #24
Case Studies in Digital Advertising Governance and Ethics
Real-world case studies illustrating governance and ethics in digital advertising

Module #25
Course Wrap-Up & Conclusion
Planning next steps in Governance and Ethics in Digital Advertising career

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Governance and Ethics in Digital Advertising ( 25 Modules )

Governance and Ethics in Digital Advertising
( 25 Modules )