Module #1 Introduction to Influencer Marketing Understanding the basics of influencer marketing, its benefits, and why brands are leveraging influencers to reach their target audience.
Module #2 The Evolution of Influencer Marketing Tracing the history of influencer marketing, from celebrity endorsements to modern-day influencer partnerships.
Module #3 Types of Influencers:Micro, Macro, and Nano Defining and understanding the different types of influencers, their reach, and engagement levels.
Module #4 Identifying Your Target Audience Understanding your target audience, their pain points, and how influencers can help you reach and engage with them.
Module #5 Setting Goals and Objectives for Influencer Partnerships Defining measurable goals and objectives for influencer partnerships, including awareness, engagement, and conversion metrics.
Module #6 Finding and Researching Influencers Discovering and researching influencers using various tools, including social media listening, influencer marketing platforms, and Google searches.
Module #7 Evaluating Influencer Authenticity and Relevance Assessing an influencers authenticity, relevance, and fit for your brand, including reviewing their content, engagement, and audience demographics.
Module #8 Influencer Relationship Building and Outreach Strategies for building relationships with influencers, including outreach, communication, and collaboration tactics.
Module #9 Influencer Marketing Platform Overview Exploring popular influencer marketing platforms, including AspireIQ, Upfluence, and Grin, and their features and benefits.
Module #10 Creating Effective Influencer Marketing Briefs Crafting comprehensive briefs that outline campaign objectives, expectations, and guidelines for influencers.
Module #11 Influencer Content Collaboration and Approval Managing content creation, review, and approval processes with influencers to ensure brand consistency and quality.
Module #12 Influencer Compensation and Negotiation Understanding influencer compensation models, including free products, monetary payments, and affiliate marketing, and negotiation strategies.
Module #13 Measuring Influencer Marketing ROI Using metrics and analytics to measure the success of influencer marketing campaigns, including tracking codes, unique promo codes, and affiliate links.
Module #14 Influencer Marketing Ethics and Disclosure Understanding the importance of transparency and disclosure in influencer marketing, including FTC guidelines and brand responsibilities.
Module #15 Managing Influencer Marketing Crisis and Controversy Preparing for and managing crisis situations in influencer marketing, including handling controversy, backlash, and brand reputation.
Module #16 Brand Ambassador and Long-Term Partnerships Building and maintaining long-term partnerships with influencers, including brand ambassador programs and ongoing collaborations.
Module #17 Influencer Marketing and Experiential Activations Combining influencer marketing with experiential activations, including events, activations, and pop-ups, to create immersive brand experiences.
Module #18 Influencer Marketing for eCommerce and Conversion Using influencer marketing to drive eCommerce sales, including strategies for affiliate marketing, promo codes, and product placements.
Module #19 Influencer Marketing for B2B and Lead Generation Leveraging influencer marketing for B2B and lead generation, including thought leadership, content collaboration, and webinar opportunities.
Module #20 Influencer Marketing Measurement and Optimization Using data and analytics to measure and optimize influencer marketing campaigns, including A/B testing, tracking, and reporting.
Module #21 Influencer Marketing and Content Marketing Integration Integrating influencer marketing with content marketing strategies, including repurposing influencer content and amplifying brand messaging.
Module #22 Influencer Marketing and Social Media Advertising Using social media advertising to amplify influencer marketing efforts, including sponsored posts, paid partnerships, and influencer takeovers.
Module #23 Influencer Marketing and Earned Media Leveraging influencer marketing to generate earned media, including press coverage, product reviews, and expert features.
Module #24 Influencer Marketing Budgeting and Resource Allocation Managing influencer marketing budgets and resources, including allocating funds, negotiating rates, and optimizing campaign efficiency.
Module #25 Course Wrap-Up & Conclusion Planning next steps in Influencer Marketing and Brand Partnerships career
