Module #1 Introduction to Social Media Marketing Overview of social media marketing and its importance in todays digital landscape
Module #2 The Evolution of Social Media History of social media, key milestones, and emerging trends
Module #3 Social Media Platforms:Features and Benefits In-depth look at popular social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and more
Module #4 Understanding Your Target Audience How to identify, analyze, and segment your target audience on social media
Module #5 Content Creation Strategy Developing a content strategy that resonates with your target audience
Module #6 Visual Content Marketing The power of visual content, including graphics, videos, and live streaming
Module #7 Influencer Marketing:Strategy and Best Practices Partnering with influencers to expand your brands reach and credibility
Module #8 Social Media Analytics and Measurement Understanding social media metrics, tracking performance, and using data to inform strategy
Module #9 Organic Reach and Engagement Strategies for increasing organic reach and engagement on social media
Module #10 Paid Social Media Advertising Using paid social media ads to reach new audiences and drive conversions
Module #11 Facebook and Instagram Ads:A Deep Dive Creating and optimizing Facebook and Instagram ads for maximum ROI
Module #12 Twitter and LinkedIn Ads:A Deep Dive Creating and optimizing Twitter and LinkedIn ads for maximum ROI
Module #13 Social Media Crisis Management Managing online reputation and responding to social media crises
Module #14 Social Media Listening and Monitoring Tools and strategies for tracking brand mentions and industry conversations
Module #15 AI and Automation in Social Media How AI and automation are changing social media marketing, including chatbots and more
Module #16 Virtual and Augmented Reality in Social Media The future of social media marketing:using VR and AR to create immersive experiences
Module #17 Social Commerce and Shopping Integrating e-commerce functionality into social media platforms
Module #18 Social Media Strategy for Small Business and Entrepreneurs Tailoring social media strategy to the unique needs of small businesses and entrepreneurs
Module #19 Social Media Team Management and Collaboration Building and managing a social media team, including roles, responsibilities, and workflows
Module #20 Social Media Content Calendar Creation Planning and scheduling social media content in advance using content calendars
Module #21 Measuring Social Media ROI and Attribution Assigning value to social media efforts and measuring ROI
Module #22 Social Media Trends and Predictions The latest social media trends, predictions, and opportunities for innovation
Module #23 Social Media Ethics and Responsibility Navigating social media ethics, including privacy, authenticity, and transparency
Module #24 Course Wrap-Up & Conclusion Planning next steps in Innovations in Social Media Marketing career
Module #11