Introduction to Business & Management
( 24 Modules )

Module #1
Introduction to Business
Overview of the business world, importance of business, and types of businesses

Module #2
Understanding Management
Definition of management, management functions, and roles of managers

Module #3
Business Environments
Economic, social, political, and technological environments that affect businesses

Module #4
Entrepreneurship and Small Business
Entrepreneurial spirit, startup process, and characteristics of small businesses

Module #5
Forms of Business Ownership
Sole proprietorship, partnership, corporation, and LLC

Module #6
Business Planning
Importance of business planning, components of a business plan, and planning process

Module #7
Marketing Principles
Definition of marketing, marketing mix, and target marketing

Module #8
Understanding Customer Behavior
Consumer behavior, customer needs, and market segmentation

Module #9
Product and Service Management
Product life cycle, product development, and service quality

Module #10
Pricing Strategies
Pricing objectives, pricing strategies, and price elasticity

Module #11
Marketing Channels and Logistics
Marketing channels, distribution channels, and logistics management

Module #12
Promotion and Advertising
Promotion mix, advertising, and sales promotion

Module #13
Human Resource Management
Importance of HRM, HR functions, and recruitment process

Module #14
Organizational Structure
Types of organizational structures, organizational design, and job design

Module #15
Leadership and Motivation
Leadership styles, motivation theories, and employee empowerment

Module #16
Communication and Teamwork
Importance of communication, communication process, and teamwork

Module #17
Financial Management
Financial statements, financial ratios, and time value of money

Module #18
Accounting Principles
Accounting equation, assets, liabilities, and equity

Module #19
Operations Management
Importance of operations management, production planning, and inventory management

Module #20
Supply Chain Management
Supply chain concept, supply chain management process, and logistics management

Module #21
Global Business Environment
Globalization, international trade, and cultural differences

Module #22
Ethics and Social Responsibility
Business ethics, corporate social responsibility, and sustainability

Module #23
Entrepreneurial Finance
Sources of funding, financial planning, and risk management for entrepreneurs

Module #24
Course Wrap-Up & Conclusion
Planning next steps in Introduction to Business & Management career

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