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Apprentice Mode
10 Modules / ~100 pages
Wizard Mode
~25 Modules / ~400 pages
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Introduction to Business & Management
( 24 Modules )

Module #1
Introduction to Business
Overview of the business world, importance of business, and types of businesses
Module #2
Understanding Management
Definition of management, management functions, and roles of managers
Module #3
Business Environments
Economic, social, political, and technological environments that affect businesses
Module #4
Entrepreneurship and Small Business
Entrepreneurial spirit, startup process, and characteristics of small businesses
Module #5
Forms of Business Ownership
Sole proprietorship, partnership, corporation, and LLC
Module #6
Business Planning
Importance of business planning, components of a business plan, and planning process
Module #7
Marketing Principles
Definition of marketing, marketing mix, and target marketing
Module #8
Understanding Customer Behavior
Consumer behavior, customer needs, and market segmentation
Module #9
Product and Service Management
Product life cycle, product development, and service quality
Module #10
Pricing Strategies
Pricing objectives, pricing strategies, and price elasticity
Module #11
Marketing Channels and Logistics
Marketing channels, distribution channels, and logistics management
Module #12
Promotion and Advertising
Promotion mix, advertising, and sales promotion
Module #13
Human Resource Management
Importance of HRM, HR functions, and recruitment process
Module #14
Organizational Structure
Types of organizational structures, organizational design, and job design
Module #15
Leadership and Motivation
Leadership styles, motivation theories, and employee empowerment
Module #16
Communication and Teamwork
Importance of communication, communication process, and teamwork
Module #17
Financial Management
Financial statements, financial ratios, and time value of money
Module #18
Accounting Principles
Accounting equation, assets, liabilities, and equity
Module #19
Operations Management
Importance of operations management, production planning, and inventory management
Module #20
Supply Chain Management
Supply chain concept, supply chain management process, and logistics management
Module #21
Global Business Environment
Globalization, international trade, and cultural differences
Module #22
Ethics and Social Responsibility
Business ethics, corporate social responsibility, and sustainability
Module #23
Entrepreneurial Finance
Sources of funding, financial planning, and risk management for entrepreneurs
Module #24
Course Wrap-Up & Conclusion
Planning next steps in Introduction to Business & Management career


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