Introduction to Digital Marketing
( 25 Modules )

Module #1
What is Digital Marketing?
Introduction to digital marketing, its importance, and benefits

Module #2
Understanding the Digital Marketing Landscape
Overview of digital marketing channels, tools, and platforms

Module #3
Setting Marketing Goals and Objectives
Defining target audience, setting SMART goals, and creating a digital marketing strategy

Module #4
Digital Marketing Fundamentals:Segmentation, Targeting, and Positioning (STP)
Understanding STP and how to apply it in digital marketing

Module #5
Search Engine Optimization (SEO) Basics
Introduction to SEO, keyword research, and on-page optimization

Module #6
Search Engine Optimization (SEO) Advanced
Technical SEO, link building, and local SEO

Module #7
Pay-Per-Click (PPC) Advertising
Introduction to PPC, Google Ads, and campaign setup

Module #8
Pay-Per-Click (PPC) Advanced
PPC campaign optimization, ad groups, and ad copywriting

Module #9
Introduction to Social Media Marketing
Overview of social media platforms, benefits, and marketing strategies

Module #10
Facebook Marketing
Facebook ad types, targeting, and campaign setup

Module #11
Instagram and Twitter Marketing
Instagram and Twitter marketing strategies, ad formats, and campaign setup

Module #12
Content Marketing
Content marketing strategy, types of content, and distribution channels

Module #13
Email Marketing
Introduction to email marketing, email campaigns, and automation

Module #14
Influencer Marketing
Influencer marketing strategy, finding influencers, and campaign setup

Module #15
Digital Analytics and Reporting
Introduction to Google Analytics, metrics, and reporting

Module #16
Digital Marketing Strategy and Planning
Developing a comprehensive digital marketing strategy and plan

Module #17
Conversion Rate Optimization (CRO)
CRO principles, heatmaps, and A/B testing

Module #18
User Experience (UX) and User Interface (UI) Design
UX/UI design principles, wireframing, and prototyping

Module #19
Mobile Marketing
Mobile marketing strategy, mobile-friendly websites, and mobile ads

Module #20
Video Marketing
Video marketing strategy, video formats, and video distribution

Module #21
Podcast and Audio Marketing
Introduction to podcast and audio marketing, formats, and distribution

Module #22
Affiliate Marketing
Affiliate marketing strategy, finding affiliates, and campaign setup

Module #23
Digital Marketing Tools and Technologies
Overview of digital marketing tools, software, and platforms

Module #24
Measuring and Optimizing Digital Marketing Campaigns
Measuring campaign performance, data analysis, and optimization techniques

Module #25
Course Wrap-Up & Conclusion
Planning next steps in Introduction to Digital Marketing career

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