Introduction to Digital Marketing Analytics
( 24 Modules )

Module #1
Introduction to Digital Marketing Analytics
Overview of digital marketing analytics, its importance, and role in business decision-making

Module #2
Digital Marketing Channels
Understanding different digital marketing channels such as search, social media, email, and paid advertising

Module #3
Marketing Analytics Tools
Overview of popular digital marketing analytics tools such as Google Analytics, Adobe Analytics, and Mixpanel

Module #4
Setting Up Google Analytics
Step-by-step guide to setting up Google Analytics on a website

Module #5
Understanding Google Analytics Interface
Navigating the Google Analytics interface, understanding key sections and reports

Module #6
Website Metrics and Dimensions
Understanding website metrics such as pageviews, sessions, and bounce rate, and dimensions such as source and medium

Module #7
Goal Setting and Conversion Tracking
Setting up goals and conversion tracking in Google Analytics

Module #8
Audience Analytics
Understanding audience demographics, interests, and behavior using Google Analytics

Module #9
Acquisition and Behavior Reports
Analyzing acquisition and behavior reports in Google Analytics to understand website traffic and user behavior

Module #10
Conversion Rate Optimization (CRO)
Introduction to CRO, understanding conversion funnels, and identifying optimization opportunities

Module #11
A/B Testing and Experimentation
Understanding A/B testing and experimentation, and how to use tools like Google Optimize

Module #12
Search Engine Optimization (SEO) Analytics
Analyzing SEO performance using Google Analytics and other tools

Module #13
Paid Advertising Analytics
Analyzing paid advertising performance using Google Analytics and other tools

Module #14
Social Media Analytics
Analyzing social media performance using platform-specific analytics and Google Analytics

Module #15
Email Marketing Analytics
Analyzing email marketing performance using email service providers and Google Analytics

Module #16
Data Analysis and Interpretation
Best practices for data analysis, data visualization, and storytelling with data

Module #17
Data-Driven Decision-Making
Using data to inform business decisions, and avoiding common pitfalls

Module #18
Measuring ROI and Attribution
Understanding return on investment (ROI) and attribution modeling in digital marketing

Module #19
Predictive Analytics and Modeling
Introduction to predictive analytics and modeling techniques in digital marketing

Module #20
Digital Marketing Analytics Tools Comparison
Comparing different digital marketing analytics tools and choosing the right one for your business

Module #21
Implementing Analytics in Business
Best practices for implementing analytics in business, and overcoming common challenges

Module #22
Case Studies in Digital Marketing Analytics
Real-world case studies of companies using digital marketing analytics to drive business results

Module #23
Digital Marketing Analytics Certification
Preparing for digital marketing analytics certifications such as Google Analytics Certification

Module #24
Course Wrap-Up & Conclusion
Planning next steps in Introduction to Digital Marketing Analytics career

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Introduction to Digital Marketing Analytics ( 24 Modules )

Introduction to Digital Marketing Analytics
( 24 Modules )