Module #1 Introduction to E-Commerce Overview of e-commerce, its evolution, and importance in todays digital landscape
Module #2 Types of E-Commerce Models Explanation of B2B, B2C, C2C, and C2B e-commerce models and their characteristics
Module #3 E-Commerce Business Opportunities Identifying opportunities for e-commerce businesses, including market gaps and trends
Module #4 Understanding Your Target Market Researching and understanding your target audience, their needs, and behavior
Module #5 Competitor Analysis in E-Commerce Analyzing competitors, their strengths, weaknesses, and strategies
Module #6 E-Commerce Business Model Canvas Visualizing your e-commerce business model using the Business Model Canvas framework
Module #7 Developing an E-Commerce Strategy Creating a comprehensive e-commerce strategy, including goals, objectives, and tactics
Module #8 E-Commerce Platform Selection Choosing the right e-commerce platform for your business, including open-source and SaaS options
Module #9 Designing an E-Commerce Website Principles of user experience (UX) and user interface (UI) design for e-commerce websites
Module #10 Product Management for E-Commerce Managing products, including product information, pricing, and inventory management
Module #11 Payment Gateway Integration Integrating payment gateways, including PayPal, credit cards, and other options
Module #12 E-Commerce Marketing Strategy Developing a marketing strategy for e-commerce, including SEO, social media, and email marketing
Module #13 Search Engine Optimization (SEO) for E-Commerce Optimizing your e-commerce website for search engines, including keyword research and on-page optimization
Module #14 Social Media Marketing for E-Commerce Using social media platforms to drive traffic and sales for your e-commerce business
Module #15 Email Marketing for E-Commerce Building and nurturing email lists, and creating effective email campaigns for e-commerce
Module #16 E-Commerce Analytics and Performance Measurement Measuring and analyzing e-commerce performance, including metrics and KPIs
Module #17 Customer Service and Support in E-Commerce Providing excellent customer service and support, including strategies for handling returns and complaints
Module #18 E-Commerce Security and Trust Ensuring e-commerce security, including payment security, data encryption, and trust badges
Module #19 Order Fulfillment and Logistics Managing order fulfillment, including shipping, inventory management, and supply chain logistics
Module #20 E-Commerce Laws and Regulations Complying with e-commerce laws and regulations, including tax, privacy, and consumer protection laws
Module #21 Global E-Commerce Opportunities Expanding your e-commerce business globally, including international marketing and logistics
Module #22 E-Commerce Trends and Innovations Keeping up with the latest e-commerce trends and innovations, including AI, AR, and blockchain
Module #23 E-Commerce Metrics and Benchmarking Tracking and analyzing e-commerce metrics, including conversion rates, average order value, and customer lifetime value
Module #24 E-Commerce Optimization and Improvement Continuously improving and optimizing your e-commerce business, including A/B testing and experimentation
Module #25 Course Wrap-Up & Conclusion Planning next steps in Introduction to E-Commerce Strategy career
