Module #1 Introduction to E-commerce Overview of e-commerce, its history, and current trends
Module #2 Benefits and Challenges of E-commerce Advantages and disadvantages of e-commerce, including cost savings, increased reach, and security concerns
Module #3 Types of E-commerce Models Business-to-Consumer (B2C), Business-to-Business (B2B), and Consumer-to-Consumer (C2C) models
Module #4 E-commerce Infrastructure Hardware, software, and network requirements for e-commerce operations
Module #5 E-commerce Business Planning Developing a business plan for an e-commerce venture, including market research and competitive analysis
Module #6 Market Research and Analysis Conducting market research, identifying target audience, and analyzing competitors
Module #7 E-commerce Website Development Designing and building an e-commerce website, including user experience and interface considerations
Module #8 Payment Gateways and Processing Overview of payment gateways, payment processing, and security protocols
Module #9 Order Management and Fulfillment Managing orders, inventory, and shipping, including dropshipping and third-party logistics
Module #10 Digital Marketing Fundamentals Introduction to digital marketing, including SEO, PPC, social media, and email marketing
Module #11 Search Engine Optimization (SEO) Optimizing e-commerce websites for search engines, including keyword research and on-page optimization
Module #12 Pay-Per-Click (PPC) Advertising Creating and managing PPC campaigns, including ad copywriting and bid management
Module #13 Social Media Marketing Using social media platforms to promote e-commerce businesses, including content creation and engagement
Module #14 Email Marketing and Automation Building email lists, creating campaigns, and automating email marketing workflows
Module #15 Customer Service and Support Providing excellent customer service, including responding to customer inquiries and resolving issues
Module #16 Inventory Management and Control Managing inventory levels, tracking stock, and optimizing inventory control
Module #17 Supply Chain Management Managing supply chains, including sourcing products, negotiating with suppliers, and managing logistics
Module #18 E-commerce Analytics and Performance Metrics Measuring e-commerce performance, including website analytics, conversion rates, and ROI analysis
Module #19 Security and Fraud Prevention Protecting e-commerce businesses from fraud, including payment fraud, identity theft, and card-not-present fraud
Module #20 Global E-commerce and Cross-Border Trade Expanding e-commerce businesses globally, including international shipping, taxes, and regulations
Module #21 Mobile Commerce and Optimizations Optimizing e-commerce websites for mobile devices, including responsive design and mobile-specific strategies
Module #22 E-commerce Law and Regulations Understanding legal and regulatory requirements, including data privacy, consumer protection, and tax compliance
Module #23 E-commerce Strategy and Planning Developing an e-commerce strategy, including setting goals, identifying opportunities, and allocating resources
Module #24 E-commerce Team Management and Operations Managing e-commerce teams, including recruitment, training, and performance management
Module #25 Course Wrap-Up & Conclusion Planning next steps in Introduction to E-commerce Management career
