Introduction to Marketing
( 25 Modules )

Module #1
Introduction to Marketing
Overview of the importance of marketing, definition, and scope

Module #2
Understanding the Marketing Mix
Overview of the 4 Ps:Product, Price, Place, and Promotion

Module #3
Defining Target Market and Segmentation
Understanding target market, market segmentation, and customer profiling

Module #4
Marketing Research and Analysis
Importance of market research, data collection methods, and data analysis

Module #5
Consumer Behavior and Decision Making
Understanding consumer behavior, factors influencing consumer decisions, and consumer buying process

Module #6
Marketing Environment
Understanding internal and external marketing environment, SWOT analysis, and competitive analysis

Module #7
Product Strategy
Product life cycle, new product development, and product positioning

Module #8
Pricing Strategies
Types of pricing strategies, pricing objectives, and price elasticity

Module #9
Distribution and Channel Management
Types of distribution channels, channel management, and logistics

Module #10
Promotion Strategies
types of promotion strategies, advertising, sales promotion, and public relations

Module #11
Digital Marketing Overview
Introduction to digital marketing, benefits, and challenges

Module #12
Search Engine Optimization (SEO)
Understanding SEO, keyword research, and search engine ranking

Module #13
Pay-Per-Click (PPC) Advertising
Understanding PPC, Google AdWords, and PPC campaign management

Module #14
Social Media Marketing
Benefits and challenges of social media marketing, creating social media content, and social media strategy

Module #15
Email Marketing
Benefits and challenges of email marketing, creating effective email campaigns, and email marketing strategy

Module #16
Content Marketing
Benefits and challenges of content marketing, creating effective content, and content marketing strategy

Module #17
Brand Management
Understanding brand management, brand positioning, and brand identity

Module #18
Marketing Metrics and Analytics
Understanding marketing metrics, key performance indicators (KPIs), and data analysis for marketing decisions

Module #19
International Marketing
Understanding international marketing, cultural differences, and global marketing strategies

Module #20
Services Marketing
Understanding services marketing, service quality, and services marketing mix

Module #21
Business-to-Business (B2B) Marketing
Understanding B2B marketing, B2B marketing strategies, and B2B sales process

Module #22
Marketing Ethics and Social Responsibility
Understanding marketing ethics, social responsibility, and sustainability in marketing

Module #23
Marketing Plan Development
Understanding marketing plan development, marketing objectives, and marketing strategy

Module #24
Marketing Budgeting and Resource Allocation
Understanding marketing budgeting, resource allocation, and marketing ROI

Module #25
Course Wrap-Up & Conclusion
Planning next steps in Introduction to Marketing career

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Introduction to Marketing ( 25 Modules )

Introduction to Marketing
( 25 Modules )