Module #1 Introduction to Retail Design Overview of the importance of retail design and its impact on customer experience
Module #2 Retail Design Principles Fundamental principles of effective retail design, including visualization, navigation, and accessibility
Module #3 Understanding the Customer Analyzing customer behavior, needs, and preferences in retail environments
Module #4 Retail Design Trends Exploring current and emerging trends in retail design, including sustainability and technology integration
Module #5 Store Layout and Flow Designing an effective store layout to guide customer flow and increase sales
Module #6 Visual Merchandising Fundamentals Introduction to visual merchandising principles, including display, lighting, and signage
Module #7 Fixtures and Displays Designing and selecting fixtures and displays to showcase products and enhance customer experience
Module #8 Lighting Design The role of lighting in retail design, including ambiance, task lighting, and energy efficiency
Module #9 Color and Materials The psychology of color and materials in retail design, including branding, texture, and sustainability
Module #10 Acoustics and Sound Design The impact of sound on customer experience and strategies for effective sound design
Module #11 Technology Integration Incorporating technology, including digital signage, kiosks, and mobile apps, to enhance customer experience
Module #12 Sustainability in Retail Design Designing retail spaces with sustainability in mind, including energy efficiency, waste reduction, and eco-friendly materials
Module #13 Accessibility and Inclusivity Designing retail spaces that are accessible and inclusive for all customers, including people with disabilities
Module #14 Branding and Identity The role of retail design in reinforcing brand identity and creating a cohesive brand experience
Module #15 Storefront and Exterior Design Designing the storefront and exterior of a retail space to attract customers and create a strong first impression
Module #16 Retail Design for E-commerce and Omnichannel Designing retail spaces that integrate with e-commerce and provide a seamless omnichannel experience
Module #17 Measuring Retail Design Success Evaluating the effectiveness of retail design, including metrics and KPIs for success
Module #18 Case Studies in Retail Design Real-world examples of successful retail design, including lessons learned and best practices
Module #19 Collaboration and Communication in Retail Design The importance of collaboration and effective communication in the retail design process
Module #20 Budgeting and Project Management Managing budgets and timelines for retail design projects, including resource allocation and risk management
Module #21 Retail Design for Small Spaces Designing effective retail spaces in small footprint locations, including pop-up shops and kiosks
Module #22 Retail Design for Large Formats Designing retail spaces for big-box stores, including warehouse clubs and department stores
Module #23 Retail Design for Service-Based Businesses Designing retail spaces for service-based businesses, including salons, spas, and restaurants
Module #24 Course Wrap-Up & Conclusion Planning next steps in Introduction to Retail Design career
