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10 Modules / ~100 pages
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Introduction to Retail Design
( 24 Modules )

Module #1
Introduction to Retail Design
Overview of the importance of retail design and its impact on customer experience
Module #2
Retail Design Principles
Fundamental principles of effective retail design, including visualization, navigation, and accessibility
Module #3
Understanding the Customer
Analyzing customer behavior, needs, and preferences in retail environments
Module #4
Retail Design Trends
Exploring current and emerging trends in retail design, including sustainability and technology integration
Module #5
Store Layout and Flow
Designing an effective store layout to guide customer flow and increase sales
Module #6
Visual Merchandising Fundamentals
Introduction to visual merchandising principles, including display, lighting, and signage
Module #7
Fixtures and Displays
Designing and selecting fixtures and displays to showcase products and enhance customer experience
Module #8
Lighting Design
The role of lighting in retail design, including ambiance, task lighting, and energy efficiency
Module #9
Color and Materials
The psychology of color and materials in retail design, including branding, texture, and sustainability
Module #10
Acoustics and Sound Design
The impact of sound on customer experience and strategies for effective sound design
Module #11
Technology Integration
Incorporating technology, including digital signage, kiosks, and mobile apps, to enhance customer experience
Module #12
Sustainability in Retail Design
Designing retail spaces with sustainability in mind, including energy efficiency, waste reduction, and eco-friendly materials
Module #13
Accessibility and Inclusivity
Designing retail spaces that are accessible and inclusive for all customers, including people with disabilities
Module #14
Branding and Identity
The role of retail design in reinforcing brand identity and creating a cohesive brand experience
Module #15
Storefront and Exterior Design
Designing the storefront and exterior of a retail space to attract customers and create a strong first impression
Module #16
Retail Design for E-commerce and Omnichannel
Designing retail spaces that integrate with e-commerce and provide a seamless omnichannel experience
Module #17
Measuring Retail Design Success
Evaluating the effectiveness of retail design, including metrics and KPIs for success
Module #18
Case Studies in Retail Design
Real-world examples of successful retail design, including lessons learned and best practices
Module #19
Collaboration and Communication in Retail Design
The importance of collaboration and effective communication in the retail design process
Module #20
Budgeting and Project Management
Managing budgets and timelines for retail design projects, including resource allocation and risk management
Module #21
Retail Design for Small Spaces
Designing effective retail spaces in small footprint locations, including pop-up shops and kiosks
Module #22
Retail Design for Large Formats
Designing retail spaces for big-box stores, including warehouse clubs and department stores
Module #23
Retail Design for Service-Based Businesses
Designing retail spaces for service-based businesses, including salons, spas, and restaurants
Module #24
Course Wrap-Up & Conclusion
Planning next steps in Introduction to Retail Design career


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