Module #1 Introduction to Large-Scale Sports Event Management Overview of the importance of effective event management, types of large-scale sports events, and key stakeholders involved.
Module #2 Event Conceptualization and Bid Process Understanding the initial stages of event planning, including concept development, bid process, and event feasibility studies.
Module #3 Event Objectives and Goal Setting Defining event objectives, setting SMART goals, and understanding key performance indicators (KPIs).
Module #4 Event Budgeting and Financial Planning Creating a comprehensive event budget, understanding revenue streams, and managing financial risks.
Module #5 Event Organization and Management Structure Designing an effective event management structure, including roles, responsibilities, and communication plans.
Module #6 Event Marketing and Promotion Developing a marketing strategy, creating a brand identity, and leveraging social media and sponsorships.
Module #7 Ticketing and Accreditation Understanding ticketing strategies, accreditation processes, and access control systems.
Module #8 Venue Selection and Management Selecting and managing event venues, including layout, capacity, and logistics.
Module #9 Event Operations and Logistics Planning and coordinating event operations, including transportation, catering, and waste management.
Module #10 Risk Management and Crisis Planning Identifying and mitigating risks, developing crisis management plans, and ensuring event safety and security.
Module #11 Sustainability and Environmental Impact Understanding the environmental impact of large-scale sports events, and developing sustainable practices and policies.
Module #12 Volunteer Management and Training Recruiting, training, and managing event volunteers, including roles, responsibilities, and communication plans.
Module #13 Media and Broadcasting Understanding media operations, broadcasting rights, and press conference management.
Module #14 Sponsorship and Revenue Generation Developing sponsorship strategies, securing revenue streams, and activating sponsorships.
Module #15 Event Technology and Innovation Leveraging technology to enhance the event experience, including ticketing, cashless payments, and virtual events.
Module #16 Event Legacy and Impact Understanding the economic, social, and environmental legacy of large-scale sports events, and measuring event impact.
Module #17 Debriefing and Post-Event Evaluation Conducting a thorough event debrief, evaluating event success, and identifying areas for improvement.
Module #18 Large-Scale Sports Event Case Studies Examining real-life examples of large-scale sports events, including challenges, successes, and lessons learned.
Module #19 Event Governance and Regulations Understanding event governance structures, regulations, and compliance requirements.
Module #20 Diversity, Equity, and Inclusion in Sports Events Promoting diversity, equity, and inclusion in large-scale sports events, including accessibility and cultural sensitivity.
Module #21 Fan Engagement and Experience Creating an exceptional fan experience, including fan zones, interactive activities, and hospitality.
Module #22 Event Security and Crowd Management Ensuring event security, crowd management, and emergency response planning.
Module #23 Medical and Health Services Providing medical and health services, including athlete welfare, medical tents, and emergency response planning.
Module #24 Event Evaluation and Research Conducting research and evaluation to improve event operations, including data collection, analysis, and reporting.
Module #25 Course Wrap-Up & Conclusion Planning next steps in Managing Large-Scale Sports Events career
