Module #1 Introduction to Social Media Communities Overview of social media communities, their importance, and the role of a community manager
Module #2 Setting Up Your Social Media Presence Choosing the right social media platforms, creating profiles, and optimizing settings
Module #3 Understanding Your Target Audience Identifying and researching your target audience, creating buyer personas, and understanding their needs
Module #4 Developing a Content Strategy Creating a content calendar, content types, and content creation best practices
Module #5 Content Creation for Social Media Tips and best practices for creating engaging social media content, including visuals and captions
Module #6 Scheduling and Publishing Content Using scheduling tools, publishing content, and timing considerations
Module #7 Engaging with Your Community Responding to comments and messages, creating a community culture, and encouraging user-generated content
Module #8 Managing Online Conversations Handling criticism and negativity, staying on-brand, and maintaining a professional tone
Module #9 Social Media Analytics and Metrics Understanding key performance indicators (KPIs), tracking engagement, and measuring success
Module #10 Facebook Group Management Creating and managing a Facebook Group, including settings, permissions, and moderation
Module #11 Twitter Chat Management Hosting and participating in Twitter Chats, including hashtag selection and moderation
Module #12 Instagram Engagement and Community Building Using Instagram features to engage with your community, including Stories, Reels, and IGTV
Module #13 Building a Community Ambassador Program Identifying and recruiting community ambassadors, and leveraging their influence
Module #14 Crisis Management and Online Reputation Preparing for and responding to online crises, maintaining transparency, and protecting your reputation
Module #15 Collaborating with Influencers and Partners Finding and partnering with influencers, and collaborating with other brands and organizations
Module #16 Social Media Policy and Governance Creating a social media policy, establishing guidelines, and ensuring compliance
Module #17 Managing a Remote or Distributed Team Leading a team of community managers, and strategies for remote collaboration and communication
Module #18 Budgeting and Resource Allocation Determining budget, allocating resources, and justifying ROI for social media community management
Module #19 Advanced Social Media Analytics Using advanced analytics tools, including A/B testing, experiments, and attribution modeling
Module #20 Measuring ROI and Impact Demonstrating the value of social media community management, and measuring return on investment
Module #21 Social Media Advertising and Promotion Using social media advertising to reach new audiences, increase engagement, and drive conversions
Module #22 Content Calendar Planning and Organization Planning and organizing a content calendar, including theme selection, and content mapping
Module #23 Social Media Tools and Technology Overview of social media management tools, including Hootsuite, Sprout Social, and Buffer
Module #24 Course Wrap-Up & Conclusion Planning next steps in Managing Social Media Communities career
Module #12