Market Research and Analysis
( 24 Modules )

Module #1
Introduction to Market Research
Overview of market research, its importance, and applications

Module #2
Defining Market Research Objectives
Identifying research goals, developing research questions, and setting objectives

Module #3
Market Research Designs
Exploratory, descriptive, and causal research designs; advantages and limitations

Module #4
Primary Data Collection Methods
Surveys, focus groups, interviews, and observational studies; strengths and weaknesses

Module #5
Secondary Data Collection Methods
Internal and external sources; advantages and limitations of secondary data

Module #6
Sampling Techniques
Probability and non-probability sampling methods; sample size determination

Module #7
Data Analysis Fundamentals
Descriptive statistics, data visualization, and data preparation

Module #8
Qualitative Data Analysis
Coding, theme identification, and content analysis

Module #9
Quantitative Data Analysis
Hypothesis testing, confidence intervals, and regression analysis

Module #10
Market Segmentation
Segmentation bases, techniques, and applications

Module #11
Target Market Analysis
Demographic, behavioral, and psychographic analysis of target markets

Module #12
Competitive Analysis
Porters Five Forces, competitor profiling, and competitor analysis frameworks

Module #13
Market Sizing and Forecasting
Methods for estimating market size and forecasting future demand

Module #14
Customer Needs and Wants Analysis
Understanding customer needs, wants, and expectations

Module #15
Product and Service Development
Using market research to inform product development and launch

Module #16
Brand Image and Positioning Analysis
Analyzing brand awareness, image, and positioning

Module #17
Pricing Strategy Analysis
Pricing strategies, elasticity, and price sensitivity analysis

Module #18
Distribution Channel Analysis
Evaluating and selecting distribution channels

Module #19
Market Research Reporting and Presentation
Best practices for reporting and presenting market research findings

Module #20
Market Research Ethics and Standards
Ethical considerations, industry standards, and regulatory compliance

Module #21
New Tools and Techniques in Market Research
Emerging trends, AI, and machine learning in market research

Module #22
Case Studies in Market Research
Real-world examples and applications of market research

Module #23
Market Research for Entrepreneurs and Startups
Adapting market research for entrepreneurial and startup contexts

Module #24
Course Wrap-Up & Conclusion
Planning next steps in Market Research and Analysis career

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