Market Research and Consumer Behavior
( 25 Modules )

Module #1
Introduction to Market Research
Overview of market research, its importance, and types

Module #2
Understanding Consumer Behavior
Introduction to consumer behavior, factors influencing consumer behavior, and consumer decision-making process

Module #3
Market Research Methodologies
Qualitative vs. quantitative research, primary vs. secondary research, and experimental research

Module #4
Research Design and Sampling
Types of research designs, sampling techniques, and sample size determination

Module #5
Data Collection Methods
Introduction to data collection methods, surveys, interviews, focus groups, and observations

Module #6
Questionnaire Design
Principles of questionnaire design, types of questions, and questionnaire testing

Module #7
Data Analysis Techniques
Introduction to data analysis, descriptive statistics, and inferential statistics

Module #8
Descriptive Statistics
Measures of central tendency, measures of variability, and data visualization

Module #9
Inferential Statistics
Hypothesis testing, confidence intervals, and significance testing

Module #10
Consumer Insights and Segmentation
Analyzing consumer data, identifying consumer segments, and creating personas

Module #11
Understanding Consumer Needs and Wants
Identifying consumer needs, wants, and expectations, and creating value proposition

Module #12
Consumer Motivation and Perception
Understanding consumer motivation, perception, and attitudes towards products and services

Module #13
Learning and Memory in Consumer Behavior
How consumers learn and remember products and brands

Module #14
Attitudes and Persuasion in Consumer Behavior
How to change consumer attitudes and persuade them to buy

Module #15
Social Influence and Group Behavior
How social influences shape consumer behavior and group dynamics

Module #16
Cultural and Subcultural Influences
How cultural and subcultural factors impact consumer behavior

Module #17
Market Segmentation and Targeting
Segmenting markets, targeting consumers, and positioning products

Module #18
Competitive Analysis
Analyzing competitors, identifying market gaps, and creating competitive strategies

Module #19
Market Opportunity Analysis
Identifying market opportunities, analyzing market trends, and creating market entry strategies

Module #20
Market Research Tools and Technologies
Overview of market research tools, software, and technologies

Module #21
Big Data and Analytics in Market Research
Using big data and analytics in market research, data mining, and predictive analytics

Module #22
Market Research Ethics and Best Practices
Ethical considerations in market research, data protection, and best practices

Module #23
Reporting and Presenting Research Findings
Effective reporting and presenting research findings, creating actionable insights

Module #24
Applying Market Research to Business Strategy
How to apply market research to business strategy, product development, and marketing mix

Module #25
Course Wrap-Up & Conclusion
Planning next steps in Market Research and Consumer Behavior career

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Market Research and Consumer Behavior ( 25 Modules )

Market Research and Consumer Behavior
( 25 Modules )