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WIZAPE
Apprentice Mode
10 Modules / ~100 pages
Wizard Mode
~25 Modules / ~400 pages

Market Research for Digital Products
( 25 Modules )

Module #1
Introduction to Market Research for Digital Products
Overview of the importance of market research in digital product development
Module #2
Understanding Your Target Audience
Identifying and understanding your ideal customer segments
Module #3
Conducting Customer Interviews
Techniques and best practices for conducting effective customer interviews
Module #4
Survey Design and Implementation
Creating effective online surveys to gather customer feedback
Module #5
Competitor Analysis
Analyzing your competitors to identify market gaps and opportunities
Module #6
Market Sizing and Forecasting
Estimating market size and growth potential for your digital product
Module #7
Identifying Market Trends and Opportunities
Using market research to identify emerging trends and opportunities
Module #8
Customer Journey Mapping
Visualizing the customer journey to identify pain points and opportunities
Module #9
User Personas and Buyer Personas
Creating user and buyer personas to guide product development
Module #10
Secondary Research Methods
Using existing research and data to inform your market research
Module #11
Web Scraping and Data Mining
Using web scraping and data mining to gather market intelligence
Module #12
Social Media Listening and Analytics
Using social media data to understand customer sentiment and behavior
Module #13
A/B Testing and Experimentation
Using A/B testing to validate product hypotheses and inform market research
Module #14
Data Analysis and Interpretation
Analyzing and interpreting market research data to inform product decisions
Module #15
Market Research Tools and Software
Overview of popular market research tools and software
Module #16
Building a Market Research Team
Structuring and staffing a market research team for digital product development
Module #17
Creating a Market Research Plan
Developing a comprehensive market research plan for your digital product
Module #18
Ethical Considerations in Market Research
Ensuring ethical practices in market research and data collection
Module #19
Communicating Market Research Results
Presenting and communicating market research findings to stakeholders
Module #20
Using Market Research to Inform Product Roadmaps
Integrating market research into product roadmap development
Module #21
Measuring the Impact of Market Research
Evaluating the effectiveness of market research in driving business outcomes
Module #22
Case Studies in Market Research for Digital Products
Real-world examples of market research in digital product development
Module #23
Avoiding Common Market Research Mistakes
Pitfalls to avoid in market research and how to overcome them
Module #24
Staying Up-to-Date with Market Research Trends
Keeping pace with the latest market research trends and best practices
Module #25
Course Wrap-Up & Conclusion
Planning next steps in Market Research for Digital Products career


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