Module #1 Introduction to Marketing Overview of marketing, its importance, and the role of marketers in todays business landscape
Module #2 Understanding Customer Needs Exploring customer behaviors, needs, and wants to develop effective marketing strategies
Module #3 Marketing Mix (4Ps):Product Understanding the product component of the marketing mix and its role in marketing strategy
Module #4 Marketing Mix (4Ps):Price Examining the pricing component of the marketing mix and its impact on marketing strategy
Module #5 Marketing Mix (4Ps):Place Understanding the distribution and logistics component of the marketing mix
Module #6 Marketing Mix (4Ps):Promotion Exploring the various promotional tools and tactics used in marketing
Module #7 Segmentation, Targeting, and Positioning (STP) Learning how to segment markets, target specific audiences, and position products effectively
Module #8 Market Research and Analysis Understanding the importance of market research and analysis in informing marketing decisions
Module #9 Competitive Analysis Analyzing competitors to identify market opportunities and threats
Module #10 Brand Management Understanding the importance of brand identity, equity, and reputation in marketing
Module #11 Advertising and Media Planning Exploring the role of advertising in marketing communication and media planning strategies
Module #12 Digital Marketing Fundamentals Introduction to digital marketing channels, including social media, email, and search engine optimization (SEO)
Module #13 Search Engine Optimization (SEO) Optimizing website content and structure for search engine rankings
