Marketing
( 25 Modules )

Module #1
Introduction to Marketing
Overview of marketing, its importance, and the role of marketers in todays business landscape

Module #2
Understanding Customer Needs
Exploring customer behaviors, needs, and wants to develop effective marketing strategies

Module #3
Marketing Mix (4Ps):Product
Understanding the product component of the marketing mix and its role in marketing strategy

Module #4
Marketing Mix (4Ps):Price
Examining the pricing component of the marketing mix and its impact on marketing strategy

Module #5
Marketing Mix (4Ps):Place
Understanding the distribution and logistics component of the marketing mix

Module #6
Marketing Mix (4Ps):Promotion
Exploring the various promotional tools and tactics used in marketing

Module #7
Segmentation, Targeting, and Positioning (STP)
Learning how to segment markets, target specific audiences, and position products effectively

Module #8
Market Research and Analysis
Understanding the importance of market research and analysis in informing marketing decisions

Module #9
Competitive Analysis
Analyzing competitors to identify market opportunities and threats

Module #10
Brand Management
Understanding the importance of brand identity, equity, and reputation in marketing

Module #11
Advertising and Media Planning
Exploring the role of advertising in marketing communication and media planning strategies

Module #12
Digital Marketing Fundamentals
Introduction to digital marketing channels, including social media, email, and search engine optimization (SEO)

Module #13
Search Engine Optimization (SEO)
Optimizing website content and structure for search engine rankings

Module #14
Pay-Per-Click (PPC) Advertising
Understanding PPC advertising models and campaign optimization strategies

Module #15
Social Media Marketing
Developing effective social media marketing strategies and measuring ROI

Module #16
Email Marketing
Building and executing successful email marketing campaigns

Module #17
Content Marketing
Creating valuable, relevant, and consistent content to attract and retain customers

Module #18
Influencer and Partnership Marketing
Collaborating with influencers and partners to reach new audiences and build brand awareness

Module #19
Measuring and Evaluating Marketing Performance
Understanding key performance indicators (KPIs) and metrics to measure marketing success

Module #20
Data-Driven Marketing
Using data and analytics to inform marketing decisions and optimize campaigns

Module #21
Customer Relationship Management (CRM)
Managing customer interactions and data to build loyalty and drive sales

Module #22
Marketing Automation
Streamlining and automating marketing processes to improve efficiency and effectiveness

Module #23
Global and International Marketing
Understanding cultural differences and marketing strategies for global markets

Module #24
Marketing Ethics and Sustainability
Exploring the ethical and social implications of marketing practices and promoting sustainability

Module #25
Course Wrap-Up & Conclusion
Planning next steps in Marketing career

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Marketing ( 25 Modules )

Marketing
( 25 Modules )