Marketing Strategies and Planning
( 25 Modules )

Module #1
Introduction to Marketing Strategy
Overview of marketing strategy, importance, and role in business

Module #2
Understanding Target Audience
Identifying and analyzing target audience, segmentation, and personas

Module #3
Marketing Mix:The 4 Ps
Product, Price, Place, and Promotion - understanding the marketing mix

Module #4
Competitive Analysis
Analyzing competitors, market position, and competitive advantage

Module #5
Market Research and Analysis
Conducting market research, data analysis, and insights

Module #6
Setting Marketing Objectives
Defining SMART marketing objectives, goals, and key performance indicators (KPIs)

Module #7
Brand Strategy
Building and managing a brand, brand positioning, and brand architecture

Module #8
Product Strategy
Product development, product life cycle, and product portfolio management

Module #9
Pricing Strategy
Pricing theories, pricing strategies, and price optimization

Module #10
Promotion Strategy
Advertising, sales promotions, and public relations

Module #11
Digital Marketing Fundamentals
Overview of digital marketing, including search engine optimization (SEO), pay-per-click (PPC), and social media marketing

Module #12
Content Marketing
Creating and distributing valuable, relevant, and consistent content to attract and retain audience

Module #13
Email Marketing
Building and nurturing email lists, creating effective email campaigns, and measuring email marketing performance

Module #14
Social Media Marketing
Using social media platforms to reach and engage target audience, create brand awareness, and generate leads

Module #15
Search Engine Optimization (SEO)
Optimizing website and content for search engines to improve visibility and ranking

Module #16
Pay-Per-Click (PPC) Advertising
Creating and managing effective PPC campaigns to drive traffic and conversion

Module #17
Influencer Marketing
Partnering with influencers to reach new audience, build brand awareness, and generate buzz

Module #18
Event Marketing
Creating and executing events to build brand awareness, generate leads, and drive sales

Module #19
Budgeting and Resource Allocation
Allocating marketing budget and resources effectively to achieve marketing objectives

Module #20
Marketing Performance Measurement and Evaluation
Tracking, measuring, and evaluating marketing performance using KPIs and data analysis

Module #21
Data-Driven Marketing
Using data and analytics to inform marketing decisions and optimize marketing strategies

Module #22
Marketing Automation
Using technology to automate and streamline marketing processes to improve efficiency and effectiveness

Module #23
Account-Based Marketing
Targeting and engaging specific accounts and decision-makers to drive revenue and growth

Module #24
Global Marketing Strategy
Developing and executing marketing strategies in global markets, considering cultural and regional differences

Module #25
Course Wrap-Up & Conclusion
Planning next steps in Marketing Strategies and Planning career

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Marketing Strategies and Planning ( 25 Modules )

Marketing Strategies and Planning
( 25 Modules )