Measuring Data-Driven Marketing Campaign Success
( 25 Modules )

Module #1
Introduction to Data-Driven Marketing
Understanding the importance of data-driven marketing and its role in campaign success

Module #2
Setting Marketing Goals and Objectives
Defining measurable goals and key performance indicators (KPIs) for marketing campaigns

Module #3
Understanding Marketing Attribution
Introducing marketing attribution models and their role in measuring campaign success

Module #4
Choosing the Right Metrics
Selecting relevant metrics for measuring campaign success, including ROI, CPA, and more

Module #5
Google Analytics Fundamentals
Introduction to Google Analytics and its role in measuring website and campaign performance

Module #6
Setting Up Google Analytics for Marketing Campaigns
Configuring Google Analytics for tracking marketing campaigns and conversions

Module #7
Understanding Digital Marketing Channels
Measuring the performance of digital marketing channels, including email, social media, and paid advertising

Module #8
Measuring Email Marketing Success
Tracking email open rates, click-through rates, and conversion rates

Module #9
Measuring Social Media Success
Tracking engagement rates, follower growth, and social media conversions

Module #10
Measuring Paid Advertising Success
Tracking CPC, CPM, CPA, and ROI for paid advertising campaigns

Module #11
A/B Testing and Experimentation
Using A/B testing to measure the impact of marketing variations on campaign success

Module #12
Landing Page Optimization
Measuring the impact of landing page design and optimization on campaign success

Module #13
Conversion Rate Optimization (CRO)
Measuring the impact of CRO on campaign success and revenue growth

Module #14
Measuring Customer Lifetime Value (CLV)
Calculating and measuring the financial value of customers to marketing campaigns

Module #15
Measuring Customer Acquisition Cost (CAC)
Calculating and measuring the cost of acquiring new customers

Module #16
Marketing ROI Analysis
Conducting ROI analysis to measure the financial return on marketing investments

Module #17
Data Visualization for Marketing Insights
Using data visualization to communicate marketing insights and campaign performance

Module #18
Marketing Analytics Tools and Technologies
Overview of marketing analytics tools and technologies, including Google Data Studio and more

Module #19
Marketing Dashboard Creation
Building a marketing dashboard to track campaign performance and insights

Module #20
Avoiding Common Analytics Mistakes
Common pitfalls to avoid when measuring marketing campaign success

Module #21
Marketing Attribution Modeling
Advanced marketing attribution modeling techniques, including multitouch attribution and more

Module #22
Measuring Influencer Marketing Success
Tracking the impact of influencer marketing on campaign success and ROI

Module #23
Measuring Content Marketing Success
Tracking the impact of content marketing on campaign success and ROI

Module #24
Measuring Account-Based Marketing (ABM) Success
Tracking the impact of ABM on campaign success and ROI

Module #25
Course Wrap-Up & Conclusion
Planning next steps in Measuring Data-Driven Marketing Campaign Success career

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Measuring Data-Driven Marketing Campaign Success ( 25 Modules )

Measuring Data-Driven Marketing Campaign Success
( 25 Modules )