Measuring and Optimizing Digital Advertising Performance
( 24 Modules )

Module #1
Introduction to Digital Advertising Measurement
Overview of the importance of measuring digital advertising performance and the objectives of the course

Module #2
Understanding Digital Advertising Metrics
Key metrics used to measure digital advertising performance, including impressions, clicks, CTR, CPC, and CPA

Module #3
Setting Up Google Analytics for Digital Advertising
Configuring Google Analytics for digital advertising measurement, including tracking codes and conversion tracking

Module #4
Understanding Google Ads Metrics and Reporting
Overview of Google Ads metrics and reporting, including campaign performance, ad group performance, and keyword performance

Module #5
Setting Up Facebook Ads Manager for Measurement
Configuring Facebook Ads Manager for digital advertising measurement, including tracking pixels and conversion tracking

Module #6
Understanding Facebook Ads Metrics and Reporting
Overview of Facebook Ads metrics and reporting, including campaign performance, ad set performance, and ad performance

Module #7
Defining and Tracking Conversions
Defining and tracking conversions across different platforms, including website conversions, lead generation, and e-commerce transactions

Module #8
Understanding Attribution Modeling
Overview of attribution modeling, including linear, position-based, time-decay, and data-driven attribution models

Module #9
Measuring Cross-Channel Campaign Performance
Measuring and optimizing campaign performance across different channels, including search, social, display, and email

Module #10
Analyzing Ad Copy and Landing Page Performance
Analyzing and optimizing ad copy and landing page performance, including ad testing and landing page testing

Module #11
Understanding Audience Insights and Segmentation
Using audience insights and segmentation to target and optimize digital advertising campaigns

Module #12
Measuring and Optimizing Mobile Advertising Performance
Measuring and optimizing mobile advertising performance, including mobile-specific metrics and optimization strategies

Module #13
Video Advertising Measurement and Optimization
Measuring and optimizing video advertising performance, including video-specific metrics and optimization strategies

Module #14
Influencer Marketing Measurement and Optimization
Measuring and optimizing influencer marketing campaigns, including influencer selection, tracking, and ROI measurement

Module #15
A/B Testing and Experimentation for Digital Advertising
Using A/B testing and experimentation to optimize digital advertising campaigns, including testing hypotheses and measuring results

Module #16
Budget Allocation and Optimization Strategies
Strategies for budget allocation and optimization, including budgeting frameworks and bid optimization techniques

Module #17
Using Data Management Platforms (DMPs) for Targeting and Optimization
Using data management platforms (DMPs) to target and optimize digital advertising campaigns

Module #18
Measuring and Optimizing Digital Advertising ROI
Measuring and optimizing digital advertising ROI, including calculating ROI and using data to inform optimization decisions

Module #19
Using Machine Learning and AI for Digital Advertising Optimization
Using machine learning and AI to optimize digital advertising campaigns, including predictive modeling and automation

Module #20
Digital Advertising Metrics and Reporting Best Practices
Best practices for digital advertising metrics and reporting, including data visualization and stakeholder communication

Module #21
Common Digital Advertising Measurement Mistakes and How to Avoid Them
Common mistakes in digital advertising measurement and how to avoid them, including tracking errors and data discrepancies

Module #22
Staying Up-to-Date with Digital Advertising Measurement Trends and Updates
Staying current with the latest trends and updates in digital advertising measurement, including industry developments and platform updates

Module #23
Case Studies in Digital Advertising Measurement and Optimization
Real-world case studies of successful digital advertising measurement and optimization, including lessons learned and best practices

Module #24
Course Wrap-Up & Conclusion
Planning next steps in Measuring and Optimizing Digital Advertising Performance career

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Measuring and Optimizing Digital Advertising Performance ( 24 Modules )

Measuring and Optimizing Digital Advertising Performance
( 24 Modules )