Measuring and Optimizing Social Media Performance
( 24 Modules )

Module #1
Introduction to Social Media Analytics
Overview of the importance of measuring social media performance and setting goals

Module #2
Understanding Social Media Metrics
Defining key terms and metrics:engagement, reach, impressions, clicks, conversions

Module #3
Social Media Analytics Tools Overview
Exploring native analytics tools (e.g. Facebook Insights, Twitter Analytics) and third-party tools (e.g. Hootsuite, Sprout Social)

Module #4
Setting Up Social Media Analytics
Step-by-step guide to setting up analytics tools and tracking codes

Module #5
Measuring Engagement
Understanding engagement metrics:likes, comments, shares, reactions

Module #6
Measuring Reach and Impressions
Understanding reach and impressions metrics:organic vs. paid, unique viewers

Module #7
Measuring Click-Through Rates (CTRs)
Understanding CTRs and how to improve them

Module #8
Measuring Conversions
Tracking conversions:sales, leads, sign-ups, downloads

Module #9
Understanding Social Media Funnels
Visualizing the customer journey from awareness to conversion

Module #10
Setting Social Media Goals and Objectives
Defining SMART goals and key performance indicators (KPIs)

Module #11
Creating a Social Media Reporting Strategy
Building a reporting framework for stakeholders

Module #12
Demystifying Social Media ROI
Understanding return on investment (ROI) and return on ad spend (ROAS)

Module #13
Optimizing Social Media Content
Using analytics to inform content strategy and improve engagement

Module #14
Optimizing Social Media Advertising
Using analytics to optimize ad targeting, budgeting, and bidding

Module #15
Influencer Marketing Analytics
Measuring the effectiveness of influencer partnerships

Module #16
Customer Service and Social Media Analytics
Using analytics to improve customer service and response rates

Module #17
Brand Monitoring and Reputation Management
Using analytics to track brand mentions and sentiment

Module #18
Competitor Analysis on Social Media
Analyzing competitors social media performance and strategy

Module #19
Advanced Social Media Analytics Techniques
Using data storytelling, regression analysis, and A/B testing to drive insights

Module #20
Integrating Social Media Analytics with Other Tools
Connecting social media analytics with CRM, email marketing, and web analytics

Module #21
Overcoming Common Social Media Analytics Challenges
Troubleshooting common issues:data quality, tracking, and attribution

Module #22
Building a Social Media Analytics Team
Structuring a team for social media analytics and strategy

Module #23
Creating a Social Media Analytics Roadmap
Developing a long-term plan for social media analytics and optimization

Module #24
Course Wrap-Up & Conclusion
Planning next steps in Measuring and Optimizing Social Media Performance career

WIZAPE

ONLINE RESOURCES

ABOUT WIZAPE

ONLINE PORTAL

Our priority is to cultivate a vibrant community before considering the release of a token. By focusing on engagement and support, we can create a solid foundation for sustainable growth. Let’s build this together!

We're giving our website a fresh new look and feel! 🎉 Stay tuned as we work behind the scenes to enhance your experience.
Get ready for a revamped site that’s sleeker, and packed with new features. Thank you for your patience. Great things are coming!

CONTACT-US PRIVACY POLICY

Measuring and Optimizing Social Media Performance ( 24 Modules )

Measuring and Optimizing Social Media Performance
( 24 Modules )