Media Marketing and Promotion
( 25 Modules )

Module #1
Introduction to Media Marketing and Promotion
Overview of media marketing, its importance, and role in business

Module #2
Understanding Your Target Audience
Identifying and analyzing target audience demographics, needs, and preferences

Module #3
Media Channels Overview
Introduction to traditional and digital media channels, including TV, radio, print, outdoor, and online media

Module #4
Digital Marketing Fundamentals
Basics of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing

Module #5
Social Media Marketing
Using social media platforms (Facebook, Twitter, Instagram, LinkedIn) for marketing and promotion

Module #6
Content Marketing Strategy
Developing a content marketing strategy, including content creation, curation, and distribution

Module #7
Influencer Marketing
Partnering with influencers to reach target audiences and build brand awareness

Module #8
Brand Identity and Messaging
Crafting a unique brand identity and message that resonates with target audiences

Module #9
Media Planning and Buying
The process of planning and buying media, including budgeting, scheduling, and ad placement

Module #10
TV and Video Advertising
Creating effective TV and video ads, including scriptwriting, production, and distribution

Module #11
Radio and Audio Advertising
Using radio and audio advertising to reach target audiences, including ad creation and placement

Module #12
Print and Outdoor Advertising
Designing and placing effective print and outdoor ads, including newspapers, magazines, and billboards

Module #13
Online Display and Native Advertising
Creating and placing online display and native ads, including banner ads and sponsored content

Module #14
Search Engine Marketing (SEM)
Using paid search advertising to drive traffic and conversions

Module #15
Email Marketing Campaigns
Building and executing effective email marketing campaigns to engage target audiences

Module #16
Mobile Marketing and Advertising
Reaching target audiences on mobile devices, including SMS, MMS, and mobile-optimized ads

Module #17
Media Measurement and Analytics
Tracking and measuring media campaign performance using metrics and analytics tools

Module #18
Budgeting and Financial Planning
Creating and managing media marketing budgets, including forecasting and ROI analysis

Module #19
Media Crisis Management
Handling media crises and reputation management

Module #20
Global Media Marketing
Marketing and promoting products or services globally, including cultural and regulatory considerations

Module #21
Experiential and Event Marketing
Creating memorable brand experiences through events and activations

Module #22
User-Generated Content (UGC) and Social Proof
Leveraging user-generated content and social proof to build trust and credibility

Module #23
Content Marketing Distribution and Amplification
Amplifying content reach and engagement through distribution and promotion strategies

Module #24
Media Marketing Automation
Using marketing automation tools to streamline and optimize media marketing processes

Module #25
Course Wrap-Up & Conclusion
Planning next steps in Media Marketing and Promotion career

WIZAPE

ONLINE RESOURCES

ABOUT WIZAPE

ONLINE PORTAL

Our priority is to cultivate a vibrant community before considering the release of a token. By focusing on engagement and support, we can create a solid foundation for sustainable growth. Let’s build this together!

We're giving our website a fresh new look and feel! 🎉 Stay tuned as we work behind the scenes to enhance your experience.
Get ready for a revamped site that’s sleeker, and packed with new features. Thank you for your patience. Great things are coming!

CONTACT-US PRIVACY POLICY

Media Marketing and Promotion ( 25 Modules )

Media Marketing and Promotion
( 25 Modules )