Metrics and Analytics for Healthcare Social Media
( 25 Modules )

Module #1
Introduction to Healthcare Social Media
Overview of healthcare social media landscape and importance of metrics and analytics

Module #2
Setting Goals and Objectives
Defining goals and objectives for healthcare social media campaigns

Module #3
Understanding Key Performance Indicators (KPIs)
Introduction to KPIs and how to choose the right ones for healthcare social media

Module #4
Social Media Analytics Tools Overview
Overview of popular social media analytics tools for healthcare

Module #5
Data Privacy and HIPAA Compliance
Understanding data privacy and HIPAA compliance in healthcare social media analytics

Module #6
Facebook Analytics for Healthcare
Using Facebook Insights to track engagement, reach, and conversions

Module #7
Twitter Analytics for Healthcare
Using Twitter Analytics to track engagement, impressions, and conversions

Module #8
Instagram Analytics for Healthcare
Using Instagram Insights to track engagement, reach, and conversions

Module #9
LinkedIn Analytics for Healthcare
Using LinkedIn Analytics to track engagement, views, and conversions

Module #10
YouTube Analytics for Healthcare
Using YouTube Analytics to track views, engagement, and conversions

Module #11
Google Analytics for Healthcare Social Media
Using Google Analytics to track website traffic and conversions from social media

Module #12
Creating Custom Dashboards and Reports
Creating custom dashboards and reports to track key metrics

Module #13
Measuring ROI and Cost-Benefit Analysis
Measuring ROI and conducting cost-benefit analysis for healthcare social media campaigns

Module #14
A/B Testing and Experimentation
Using A/B testing and experimentation to optimize healthcare social media campaigns

Module #15
Data Visualization and Storytelling
Using data visualization and storytelling to communicate insights to stakeholders

Module #16
Patient Engagement and Satisfaction Metrics
Measuring patient engagement and satisfaction through social media

Module #17
Reputation Management and Sentiment Analysis
Using sentiment analysis to track patient reviews and online reputation

Module #18
Influencer Marketing Metrics and Analytics
Measuring the impact of influencer marketing campaigns in healthcare

Module #19
Crisis Communications and Social Media Monitoring
Using social media analytics for crisis communications and reputation management

Module #20
Healthcare Social Media Regulations and Compliance
Understanding regulations and compliance issues in healthcare social media analytics

Module #21
Predictive Analytics in Healthcare Social Media
Using predictive analytics to forecast patient behavior and outcomes

Module #22
Using Machine Learning and AI in Healthcare Social Media
Applying machine learning and AI to healthcare social media analytics

Module #23
Case Study:Successful Healthcare Social Media Campaigns
Real-world examples of successful healthcare social media campaigns and their analytics

Module #24
Case Study:Social Media Analytics for Public Health Campaigns
Using social media analytics for public health campaigns and initiatives

Module #25
Course Wrap-Up & Conclusion
Planning next steps in Metrics and Analytics for Healthcare Social Media career

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Metrics and Analytics for Healthcare Social Media ( 25 Modules )

Metrics and Analytics for Healthcare Social Media
( 25 Modules )