Motion Graphics for Advertising
( 25 Modules )

Module #1
Introduction to Motion Graphics
Overview of motion graphics, importance in advertising, and course objectives

Module #2
Design Principles for Motion
Fundamentals of design, typography, and color theory for motion graphics

Module #3
Software Overview:Adobe After Effects
Getting started with Adobe After Effects, interface, and basic tools

Module #4
Understanding Animation Principles
The 12 basic principles of animation, and how to apply them in motion graphics

Module #5
Creating Animation in After Effects
Basic animation techniques:position, scale, rotation, and opacity

Module #6
Working with Text in Motion
Animating text, typography, and kinetic typography techniques

Module #7
Adding Visual Interest with Shapes and Icons
Creating and animating shapes, icons, and logos

Module #8
Image and Video Integration
Importing and animating images, video, and 3D elements

Module #9
Color and Grading in Motion Graphics
Color correction, grading, and color scripting in After Effects

Module #10
Audio and Sound Design
Adding audio, sound effects, and music to motion graphics

Module #11
Storyboarding and Pre-Production
Concept development, scripting, and planning for motion graphics projects

Module #12
Designing for Different Formats
Motion graphics for social media, TV, web, and mobile devices

Module #13
Creating 3D Elements in After Effects
Basic 3D techniques:extrusions, texts, and shapes

Module #14
Motion Graphics for Branding
Developing brand identity and guidelines for motion graphics

Module #15
Advertising Trends and Case Studies
Analyzing successful motion graphics campaigns and ads

Module #16
Collaboration and Project Management
Working with clients, directors, and other stakeholders on motion graphics projects

Module #17
Optimizing and Rendering for Delivery
Preparing and delivering motion graphics files for broadcast, web, and social media

Module #18
Advanced Animation Techniques
Particles, simulations, and advanced animation techniques in After Effects

Module #19
Motion Graphics for Virtual Events and Presentations
Creating motion graphics for live events, conferences, and presentations

Module #20
Motion Graphics for Social Media and Influencer Content
Designing motion graphics for Instagram, TikTok, and influencer platforms

Module #21
Accessible Motion Graphics
Designing motion graphics for accessibility, inclusivity, and diversity

Module #22
Budgeting and Estimating for Motion Graphics Projects
Estimating time, resources, and budget for motion graphics projects

Module #23
Motion Graphics Portfolio Development
Building a portfolio, showcasing work, and job search strategies

Module #24
Industry Insights and Future Trends
Expert interviews, industry trends, and future developments in motion graphics

Module #25
Course Wrap-Up & Conclusion
Planning next steps in Motion Graphics for Advertising career

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