Neuroscience in Marketing
( 25 Modules )

Module #1
Introduction to Neuroscience in Marketing
Overview of the course, importance of neuroscience in marketing, and what to expect

Module #2
Basics of the Brain
Understanding the structure and functions of the brain, neurotransmitters, and hormones

Module #3
Neuroplasticity and Learning
How the brain adapts and changes, and implications for marketing

Module #4
Emotions and Decision-Making
The role of emotions in decision-making, and how marketers can leverage this

Module #5
Attention and Perception
How our brains process sensory information, and strategies for grabbing attention

Module #6
Memory and Recall
How memories are formed and retrieved, and tactics for enhancing brand recall

Module #7
Neurobiological Basis of Motivation
Understanding the brains reward system and how to tap into it

Module #8
Principles of Influence
How to apply neuroscience principles to influence consumer behavior

Module #9
The Power of Storytelling
How stories activate the brain and drive emotional engagement

Module #10
Visual Processing and Perception
How our brains process visual information, and design principles for marketing

Module #11
Sound and Music in Marketing
The neuroscience of sound and music, and how to use it to enhance brand experiences

Module #12
Neuroscience of Pricing and Value
How the brain processes value and price, and strategies for optimal pricing

Module #13
The Role of Dopamine in Marketing
How dopamine drives craving and desire, and how to use this in marketing

Module #14
Oxytocin and Social Bonding
The role of oxytocin in trust and social bonding, and implications for brand loyalty

Module #15
Neuroscience of Consumer Choice
How the brain makes choices, and strategies for influencing purchase decisions

Module #16
Neuroimaging and Neuromarketing Research
Intro to neuroimaging techniques, and how to apply them to marketing research

Module #17
Ethics in Neuromarketing
The ethical implications of using neuroscience in marketing, and guidelines for responsible practice

Module #18
Case Studies in Neuromarketing
Real-world examples of companies using neuroscience in marketing, and lessons learned

Module #19
Neuroscience of Advertising
Applying neuroscience principles to advertising, from copywriting to media planning

Module #20
Neuroscience of Branding
Building strong brands using neuroscience principles, from identity to experience

Module #21
Neuroscience of Digital Marketing
Applying neuroscience to digital channels, from social media to email marketing

Module #22
Neuroscience of Experiential Marketing
Creating memorable experiences using neuroscience principles, from events to sponsorships

Module #23
Neuroscience of Packaging and Design
How neuroscience informs packaging and design decisions, from colors to typography

Module #24
Neuroscience of Word-of-Mouth Marketing
The neuroscience of social influence, and how to encourage positive word-of-mouth

Module #25
Course Wrap-Up & Conclusion
Planning next steps in Neuroscience in Marketing career

WIZAPE

ONLINE RESOURCES

ABOUT WIZAPE

ONLINE PORTAL

Our priority is to cultivate a vibrant community before considering the release of a token. By focusing on engagement and support, we can create a solid foundation for sustainable growth. Let’s build this together!

We're giving our website a fresh new look and feel! 🎉 Stay tuned as we work behind the scenes to enhance your experience.
Get ready for a revamped site that’s sleeker, and packed with new features. Thank you for your patience. Great things are coming!

CONTACT-US PRIVACY POLICY

Neuroscience in Marketing ( 25 Modules )

Neuroscience in Marketing
( 25 Modules )