Paid Advertising on Social Media Platforms
( 25 Modules )

Module #1
Introduction to Paid Social Media Advertising
Overview of paid social media advertising, its benefits, and importance in digital marketing

Module #2
Setting Up Your Social Media Ad Accounts
Creating and setting up ad accounts on Facebook, Instagram, Twitter, LinkedIn, and YouTube

Module #3
Understanding Ad Auctions and Bidding
How ad auctions work, bidding strategies, and auction-based pricing

Module #4
Facebook Advertising Fundamentals
Creating and managing Facebook ad campaigns, ad sets, and ads

Module #5
Facebook Ad Targeting Options
Using demographics, interests, behaviors, and custom audiences to target your ads

Module #6
Facebook Ad Formats and Placement
Understanding different ad formats such as image, video, carousel, and Instant Experience ads

Module #7
Instagram Advertising Fundamentals
Creating and managing Instagram ad campaigns, ad sets, and ads

Module #8
Instagram Ad Targeting Options
Using demographics, interests, and behaviors to target your Instagram ads

Module #9
Instagram Ad Formats and Placement
Understanding different ad formats such as feed, stories, reels, and IGTV ads

Module #10
Twitter Advertising Fundamentals
Creating and managing Twitter ad campaigns, ad groups, and ads

Module #11
Twitter Ad Targeting Options
Using keywords, interests, and demographics to target your Twitter ads

Module #12
Twitter Ad Formats and Placement
Understanding different ad formats such as promoted tweets, accounts, and trends

Module #13
LinkedIn Advertising Fundamentals
Creating and managing LinkedIn ad campaigns, ad groups, and ads

Module #14
LinkedIn Ad Targeting Options
Using job title, industry, company size, and more to target your LinkedIn ads

Module #15
LinkedIn Ad Formats and Placement
Understanding different ad formats such as sponsored content, sponsored InMail, and display ads

Module #16
YouTube Advertising Fundamentals
Creating and managing YouTube ad campaigns, ad groups, and ads

Module #17
YouTube Ad Targeting Options
Using demographics, interests, and behaviors to target your YouTube ads

Module #18
YouTube Ad Formats and Placement
Understanding different ad formats such as video, display, and bumper ads

Module #19
Measuring and Optimizing Ad Performance
Understanding metrics, tracking conversions, and optimizing ad performance

Module #20
Budgeting and Bidding Strategies
Setting budgets, bidding strategies, and campaign optimization techniques

Module #21
Creating Effective Ad Creative
Designing eye-catching ad creative, writing compelling ad copy, and using ad extensions

Module #22
Social Media Advertising for E-commerce
Using social media advertising to drive e-commerce sales and revenue

Module #23
Social Media Advertising for Lead Generation
Using social media advertising to generate leads and drive conversions

Module #24
Social Media Advertising for Brand Awareness
Using social media advertising to increase brand awareness and reach

Module #25
Course Wrap-Up & Conclusion
Planning next steps in Paid Advertising on Social Media Platforms career

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