77 Languages
English
Français
Español
Deutsch
Italiano
中文
हिंदी
العربية
Русский
Português
日本語
한국어
Türkçe
Polski
Nederlands
Magyar
Čeština
Svenska
Norsk
Dansk
Kiswahili
ไทย
বাংলা
فارسی
Tiếng Việt
Filipino
Afrikaans
Shqip
Azərbaycanca
Беларуская
Bosanski
Български
Hrvatski
Eesti
Suomi
ქართული
Kreyòl Ayisyen
Hawaiian
Bahasa Indonesia
Gaeilge
Қазақша
Lietuvių
Luganda
Lëtzebuergesch
Македонски
Melayu
Malti
Монгол
မြန်မာ
Norsk
فارسی
ਪੰਜਾਬੀ
Română
Samoan
संस्कृतम्
Српски
Sesotho
ChiShona
سنڌي
Slovenčina
Slovenščina
Soomaali
Basa Sunda
Kiswahili
Svenska
Тоҷикӣ
Татарча
ትግርኛ
Xitsonga
اردو
ئۇيغۇرچە
Oʻzbek
Cymraeg
Xhosa
ייִדיש
Yorùbá
Zulu
Apprentice Mode
10 Modules / ~100 pages
Wizard Mode
~25 Modules / ~400 pages
🎓
CREATE AN EVENT
Pay-Per-Click Advertising PPC
( 25 Modules )
Module #1
Introduction to Pay-Per-Click Advertising
Overview of PPC, its benefits, and importance in digital marketing
Module #2
How PPC Works
Understanding the PPC auction process, ad ranking, and cost-per-click
Module #3
Setting Up Your First PPC Campaign
Creating a Google Ads account, setting up a campaign, and basic settings
Module #4
Keyword Research and Planning
Finding and selecting relevant keywords, understanding keyword match types
Module #5
Ad Groups and Campaign Structure
Organizing ad groups, campaigns, and ad copy, and understanding campaign hierarchy
Module #6
Writing Effective Ad Copy
Crafting compelling ad headlines, descriptions, and display URLs
Module #7
Landing Page Optimization
Creating effective landing pages that convert, and understanding landing page best practices
Module #8
Bidding and Budgeting Strategies
Understanding cost-per-click, cost-per-thousand impressions, and daily budgets
Module #9
Understanding Ad Extensions
Using ad extensions to enhance ad copy, such as site links, callouts, and call extensions
Module #10
Negative Keyword Strategy
Identifying and adding negative keywords to improve campaign efficiency
Module #11
Ad Scheduling and Geo-Targeting
Scheduling ads to target specific times and locations
Module #12
Google Ads Metrics and Reporting
Understanding key performance indicators, such as CPC, CTR, and conversion rate
Module #13
Conversion Tracking and Optimization
Setting up conversion tracking, and optimizing for conversions
Module #14
Advanced PPC Strategies
Using remarketing, audiences, and custom affinity audiences to target users
Module #15
A/B Testing and Experimentation
Using A/B testing to optimize ad copy, landing pages, and targeting
Module #16
PPC Automation and Scripts
Using automation and scripts to optimize and manage campaigns
Module #17
Google Ads Policy and Compliance
Understanding Google Ads policies, and ensuring compliance
Module #18
Common PPC Mistakes and Troubleshooting
Identifying and fixing common PPC mistakes, and troubleshooting techniques
Module #19
PPC for E-commerce
Optimizing PPC campaigns for e-commerce businesses, including product listing ads
Module #20
PPC for Lead Generation
Optimizing PPC campaigns for lead generation, including form submissions and calls
Module #21
PPC for Brand Awareness
Using PPC for brand awareness, including display ads and native ads
Module #22
Cross-Channel Integration
Integrating PPC with other marketing channels, including SEO, social media, and email
Module #23
PPC For Local Businesses
Optimizing PPC campaigns for local businesses, including location targeting and local ads
Module #24
Advanced Analytics and Data Analysis
Using advanced analytics tools, such as Google Analytics, to measure and optimize PPC performance
Module #25
Course Wrap-Up & Conclusion
Planning next steps in Pay-Per-Click Advertising PPC career
Ready to Learn, Share, and Compete?
Create Your Event Now
Language Learning Assistant
with Voice Support
Hello! Ready to begin? Let's test your microphone.
▶
Start Listening
Copyright 2025 @ WIZAPE.com
All Rights Reserved
CONTACT-US
PRIVACY POLICY