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10 Modules / ~100 pages
Wizard Mode
~25 Modules / ~400 pages
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Pay-Per-Click Advertising PPC
( 25 Modules )

Module #1
Introduction to Pay-Per-Click Advertising
Overview of PPC, its benefits, and importance in digital marketing
Module #2
How PPC Works
Understanding the PPC auction process, ad ranking, and cost-per-click
Module #3
Setting Up Your First PPC Campaign
Creating a Google Ads account, setting up a campaign, and basic settings
Module #4
Keyword Research and Planning
Finding and selecting relevant keywords, understanding keyword match types
Module #5
Ad Groups and Campaign Structure
Organizing ad groups, campaigns, and ad copy, and understanding campaign hierarchy
Module #6
Writing Effective Ad Copy
Crafting compelling ad headlines, descriptions, and display URLs
Module #7
Landing Page Optimization
Creating effective landing pages that convert, and understanding landing page best practices
Module #8
Bidding and Budgeting Strategies
Understanding cost-per-click, cost-per-thousand impressions, and daily budgets
Module #9
Understanding Ad Extensions
Using ad extensions to enhance ad copy, such as site links, callouts, and call extensions
Module #10
Negative Keyword Strategy
Identifying and adding negative keywords to improve campaign efficiency
Module #11
Ad Scheduling and Geo-Targeting
Scheduling ads to target specific times and locations
Module #12
Google Ads Metrics and Reporting
Understanding key performance indicators, such as CPC, CTR, and conversion rate
Module #13
Conversion Tracking and Optimization
Setting up conversion tracking, and optimizing for conversions
Module #14
Advanced PPC Strategies
Using remarketing, audiences, and custom affinity audiences to target users
Module #15
A/B Testing and Experimentation
Using A/B testing to optimize ad copy, landing pages, and targeting
Module #16
PPC Automation and Scripts
Using automation and scripts to optimize and manage campaigns
Module #17
Google Ads Policy and Compliance
Understanding Google Ads policies, and ensuring compliance
Module #18
Common PPC Mistakes and Troubleshooting
Identifying and fixing common PPC mistakes, and troubleshooting techniques
Module #19
PPC for E-commerce
Optimizing PPC campaigns for e-commerce businesses, including product listing ads
Module #20
PPC for Lead Generation
Optimizing PPC campaigns for lead generation, including form submissions and calls
Module #21
PPC for Brand Awareness
Using PPC for brand awareness, including display ads and native ads
Module #22
Cross-Channel Integration
Integrating PPC with other marketing channels, including SEO, social media, and email
Module #23
PPC For Local Businesses
Optimizing PPC campaigns for local businesses, including location targeting and local ads
Module #24
Advanced Analytics and Data Analysis
Using advanced analytics tools, such as Google Analytics, to measure and optimize PPC performance
Module #25
Course Wrap-Up & Conclusion
Planning next steps in Pay-Per-Click Advertising PPC career


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