Pay-Per-Click Advertising PPC
( 25 Modules )

Module #1
Introduction to Pay-Per-Click Advertising
Overview of PPC, its benefits, and importance in digital marketing

Module #2
How PPC Works
Understanding the PPC auction process, ad ranking, and cost-per-click

Module #3
Setting Up Your First PPC Campaign
Creating a Google Ads account, setting up a campaign, and basic settings

Module #4
Keyword Research and Planning
Finding and selecting relevant keywords, understanding keyword match types

Module #5
Ad Groups and Campaign Structure
Organizing ad groups, campaigns, and ad copy, and understanding campaign hierarchy

Module #6
Writing Effective Ad Copy
Crafting compelling ad headlines, descriptions, and display URLs

Module #7
Landing Page Optimization
Creating effective landing pages that convert, and understanding landing page best practices

Module #8
Bidding and Budgeting Strategies
Understanding cost-per-click, cost-per-thousand impressions, and daily budgets

Module #9
Understanding Ad Extensions
Using ad extensions to enhance ad copy, such as site links, callouts, and call extensions

Module #10
Negative Keyword Strategy
Identifying and adding negative keywords to improve campaign efficiency

Module #11
Ad Scheduling and Geo-Targeting
Scheduling ads to target specific times and locations

Module #12
Google Ads Metrics and Reporting
Understanding key performance indicators, such as CPC, CTR, and conversion rate

Module #13
Conversion Tracking and Optimization
Setting up conversion tracking, and optimizing for conversions

Module #14
Advanced PPC Strategies
Using remarketing, audiences, and custom affinity audiences to target users

Module #15
A/B Testing and Experimentation
Using A/B testing to optimize ad copy, landing pages, and targeting

Module #16
PPC Automation and Scripts
Using automation and scripts to optimize and manage campaigns

Module #17
Google Ads Policy and Compliance
Understanding Google Ads policies, and ensuring compliance

Module #18
Common PPC Mistakes and Troubleshooting
Identifying and fixing common PPC mistakes, and troubleshooting techniques

Module #19
PPC for E-commerce
Optimizing PPC campaigns for e-commerce businesses, including product listing ads

Module #20
PPC for Lead Generation
Optimizing PPC campaigns for lead generation, including form submissions and calls

Module #21
PPC for Brand Awareness
Using PPC for brand awareness, including display ads and native ads

Module #22
Cross-Channel Integration
Integrating PPC with other marketing channels, including SEO, social media, and email

Module #23
PPC For Local Businesses
Optimizing PPC campaigns for local businesses, including location targeting and local ads

Module #24
Advanced Analytics and Data Analysis
Using advanced analytics tools, such as Google Analytics, to measure and optimize PPC performance

Module #25
Course Wrap-Up & Conclusion
Planning next steps in Pay-Per-Click Advertising PPC career

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