Persuasion and Influence in Sales
( 25 Modules )

Module #1
Introduction to Persuasion and Influence in Sales
Overview of the course, importance of persuasion and influence in sales, and setting goals

Module #2
The Psychology of Persuasion
Understanding human behavior, cognitive biases, and emotional decision-making

Module #3
The Science of Influence
Robert Cialdinis 6 Principles of Influence and how to apply them in sales

Module #4
Understanding Customer Needs and Pain Points
Effective questioning, active listening, and identifying customer pain points

Module #5
Building Rapport and Trust
Establishing a connection with customers, building trust, and credibility

Module #6
The Power of Storytelling
Using narratives to engage, persuade, and inspire customers

Module #7
Creating Compelling Value Propositions
Crafting unique selling points, highlighting benefits, and differentiating from competitors

Module #8
Overcoming Objections and Concerns
Anticipating and addressing customer concerns, and turning them into opportunities

Module #9
Using Scarcity and Urgency to Your Advantage
Creating a sense of FOMO (fear of missing out) and leveraging limited-time offers

Module #10
The Art of Negotiation
Principled negotiation, concession strategies, and win-win outcomes

Module #11
Body Language and Nonverbal Communication
Reading and using nonverbal cues to build trust and influence

Module #12
Verbal Communication Strategies
Using tone, pace, and language patterns to persuade and influence

Module #13
Handling Rejection and Building Resilience
Dealing with rejection, staying motivated, and bouncing back from setbacks

Module #14
The Role of Emotional Intelligence in Sales
Recognizing and managing your own emotions, and those of your customers

Module #15
Identifying and Leveraging Customer Motivations
Understanding customer motivations, values, and drivers

Module #16
Creating a Sense of Belonging and Community
Building customer loyalty, creating a sense of community, and fostering loyalty programs

Module #17
Using Technology to Enhance Sales Persuasion
Leveraging tools, automation, and data to personalize and optimize sales interactions

Module #18
The Importance of Follow-up and Follow-through
Building relationships, providing value, and ensuring customer satisfaction

Module #19
Measuring and Optimizing Sales Persuasion
Tracking key performance indicators, A/B testing, and refining sales strategies

Module #20
Case Studies in Sales Persuasion
Real-world examples and success stories of effective sales persuasion

Module #21
Role-Playing Exercises and Scenario-Based Training
Practicing sales persuasion skills in simulated scenarios

Module #22
Overcoming Common Sales Obstacles
Tackling common sales challenges, such as gatekeepers, procurement, and budget constraints

Module #23
Sales Persuasion for Different Buyer Types
Adapting sales strategies for different buyer personas, including B2B and B2C

Module #24
Ethics in Sales Persuasion
Maintaining integrity, transparency, and fairness in sales interactions

Module #25
Course Wrap-Up & Conclusion
Planning next steps in Persuasion and Influence in Sales career

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Persuasion and Influence in Sales ( 25 Modules )

Persuasion and Influence in Sales
( 25 Modules )