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10 Modules / ~100 pages
Wizard Mode
~25 Modules / ~400 pages
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Persuasion and Influence in Sales
( 25 Modules )

Module #1
Introduction to Persuasion and Influence in Sales
Overview of the course, importance of persuasion and influence in sales, and setting goals
Module #2
The Psychology of Persuasion
Understanding human behavior, cognitive biases, and emotional decision-making
Module #3
The Science of Influence
Robert Cialdinis 6 Principles of Influence and how to apply them in sales
Module #4
Understanding Customer Needs and Pain Points
Effective questioning, active listening, and identifying customer pain points
Module #5
Building Rapport and Trust
Establishing a connection with customers, building trust, and credibility
Module #6
The Power of Storytelling
Using narratives to engage, persuade, and inspire customers
Module #7
Creating Compelling Value Propositions
Crafting unique selling points, highlighting benefits, and differentiating from competitors
Module #8
Overcoming Objections and Concerns
Anticipating and addressing customer concerns, and turning them into opportunities
Module #9
Using Scarcity and Urgency to Your Advantage
Creating a sense of FOMO (fear of missing out) and leveraging limited-time offers
Module #10
The Art of Negotiation
Principled negotiation, concession strategies, and win-win outcomes
Module #11
Body Language and Nonverbal Communication
Reading and using nonverbal cues to build trust and influence
Module #12
Verbal Communication Strategies
Using tone, pace, and language patterns to persuade and influence
Module #13
Handling Rejection and Building Resilience
Dealing with rejection, staying motivated, and bouncing back from setbacks
Module #14
The Role of Emotional Intelligence in Sales
Recognizing and managing your own emotions, and those of your customers
Module #15
Identifying and Leveraging Customer Motivations
Understanding customer motivations, values, and drivers
Module #16
Creating a Sense of Belonging and Community
Building customer loyalty, creating a sense of community, and fostering loyalty programs
Module #17
Using Technology to Enhance Sales Persuasion
Leveraging tools, automation, and data to personalize and optimize sales interactions
Module #18
The Importance of Follow-up and Follow-through
Building relationships, providing value, and ensuring customer satisfaction
Module #19
Measuring and Optimizing Sales Persuasion
Tracking key performance indicators, A/B testing, and refining sales strategies
Module #20
Case Studies in Sales Persuasion
Real-world examples and success stories of effective sales persuasion
Module #21
Role-Playing Exercises and Scenario-Based Training
Practicing sales persuasion skills in simulated scenarios
Module #22
Overcoming Common Sales Obstacles
Tackling common sales challenges, such as gatekeepers, procurement, and budget constraints
Module #23
Sales Persuasion for Different Buyer Types
Adapting sales strategies for different buyer personas, including B2B and B2C
Module #24
Ethics in Sales Persuasion
Maintaining integrity, transparency, and fairness in sales interactions
Module #25
Course Wrap-Up & Conclusion
Planning next steps in Persuasion and Influence in Sales career


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