Programmatic Advertising and Digital Media
( 25 Modules )

Module #1
Introduction to Programmatic Advertising
Overview of programmatic advertising, its benefits, and importance in digital marketing

Module #2
Digital Media Landscape
Understanding the digital media ecosystem, key players, and trends

Module #3
Programmatic AdvertisingPlatforms
Overview of Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), and Ad Exchanges

Module #4
Data Management Platforms (DMPs)
Understanding DMPs, their role in programmatic advertising, and key features

Module #5
Digital Advertising Formats
Overview of display, video, mobile, native, and social media ad formats

Module #6
Targeting and Segmentation
Understanding targeting options, user segmentation, and data-driven targeting

Module #7
Campaign Strategy and Planning
Best practices for planning and executing programmatic advertising campaigns

Module #8
Budgeting and Bidding Strategies
Understanding budgeting options, bidding strategies, and auction dynamics

Module #9
Supply-Side Platform (SSP) and Ad Exchange Overview
Understanding SSPs, ad exchanges, and their role in programmatic advertising

Module #10
Demand-Side Platform (DSP) Overview
Understanding DSPs, their features, and benefits

Module #11
Programmatic Guaranteed and Programmatic Direct
Understanding programmatic guaranteed and programmatic direct deals

Module #12
Header Bidding and Wrapper Tags
Understanding header bidding and wrapper tags in programmatic advertising

Module #13
Mobile Programmatic Advertising
Understanding mobile-specific programmatic advertising opportunities and challenges

Module #14
Video Programmatic Advertising
Understanding video-specific programmatic advertising opportunities and challenges

Module #15
Native Programmatic Advertising
Understanding native-specific programmatic advertising opportunities and challenges

Module #16
Social Media Programmatic Advertising
Understanding social media-specific programmatic advertising opportunities and challenges

Module #17
Ad Fraud and Brand Safety
Understanding ad fraud, brand safety concerns, and prevention strategies

Module #18
Viewability and Ad Verification
Understanding viewability, ad verification, and measurement in programmatic advertising

Module #19
Programmatic Advertising Metrics and Analytics
Understanding key metrics, analytics, and reporting in programmatic advertising

Module #20
Optimization and Troubleshooting
Best practices for optimizing and troubleshooting programmatic advertising campaigns

Module #21
Programmatic Advertising for E-commerce
Understanding programmatic advertising opportunities and challenges in e-commerce

Module #22
Programmatic Advertising for Brand Awareness
Understanding programmatic advertising opportunities and challenges for brand awareness campaigns

Module #23
Programmatic Advertising for Lead Generation
Understanding programmatic advertising opportunities and challenges for lead generation campaigns

Module #24
Emerging Trends in Programmatic Advertising
Understanding emerging trends, innovations, and future developments in programmatic advertising

Module #25
Course Wrap-Up & Conclusion
Planning next steps in Programmatic Advertising and Digital Media career

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Programmatic Advertising and Digital Media ( 25 Modules )

Programmatic Advertising and Digital Media
( 25 Modules )