Programmatic Advertising and Media Buying
( 25 Modules )

Module #1
Introduction to Programmatic Advertising
Overview of programmatic advertising, its evolution, and benefits

Module #2
Understanding Digital Media Landscape
Overview of digital media channels, formats, and devices

Module #3
Programmatic Ecosystem
Key players, roles, and relationships in the programmatic ecosystem

Module #4
Types of Programmatic Deals
Exploring different types of programmatic deals, including RTB, PMP, and PG

Module #5
Supply-Side Platforms (SSPs)
Overview of SSPs, their functionality, and key players

Module #6
Demand-Side Platforms (DSPs)
Overview of DSPs, their functionality, and key players

Module #7
Ad Exchanges and Marketplaces
Understanding ad exchanges, marketplaces, and their role in programmatic

Module #8
Data Management Platforms (DMPs)
Understanding DMPs, data collection, and segmentation

Module #9
Programmatic Ad Buying Strategies
Exploring targeting, bidding, and optimization strategies

Module #10
Setting Up a Programmatic Campaign
Step-by-step guide to setting up a programmatic campaign

Module #11
Budgeting and Bidding Strategies
Understanding budgeting, bidding, and pacing strategies

Module #12
Targeting and Segmentation
Understanding targeting options, including demographic, behavioral, and contextual

Module #13
Creative Optimization and Rendering
Understanding creative optimization and rendering in programmatic

Module #14
Media Buying in Programmatic
Understanding media buying strategies and tactics in programmatic

Module #15
Understanding Ad Fraud and Brand Safety
Identifying and mitigating ad fraud and brand safety risks

Module #16
Viewability and Ad Verification
Understanding viewability and ad verification metrics and best practices

Module #17
Attribution and Measurement
Understanding attribution models and measurement approaches

Module #18
Optimizing Programmatic Campaigns
Best practices for campaign optimization and improvement

Module #19
Programmatic Video Advertising
Understanding programmatic video advertising, including VAST and VPAID

Module #20
Mobile and In-App Programmatic Advertising
Understanding mobile and in-app programmatic advertising strategies

Module #21
Native and Social Programmatic Advertising
Understanding native and social programmatic advertising strategies

Module #22
Advanced Topics in Programmatic
Exploring advanced topics, including AI, machine learning, and blockchain

Module #23
Global Programmatic Advertising Trends
Understanding global programmatic advertising trends and opportunities

Module #24
Case Studies and Success Stories
Real-world case studies and success stories in programmatic advertising

Module #25
Course Wrap-Up & Conclusion
Planning next steps in Programmatic Advertising and Media Buying career

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