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WIZAPE
Apprentice Mode
10 Modules / ~100 pages
Wizard Mode
~25 Modules / ~400 pages

Publishing and Marketing iOS Apps
( 24 Modules )

Module #1
Introduction to iOS App Publishing
Overview of the app publishing process, Apples guidelines, and setting up your developer account
Module #2
Preparing Your App for Submission
Optimizing app performance, testing, and debugging for App Store readiness
Module #3
Creating a Compelling App Icon and Screenshots
Design principles for app icons and screenshots to grab users attention
Module #4
Writing an Effective App Description and Keywords
Crafting a persuasive app description and selecting relevant keywords for discoverability
Module #5
Understanding Apples Review Guidelines
Complying with Apples review guidelines to ensure successful app approval
Module #6
Submitting Your App to the App Store
Step-by-step guide to submitting your app to the App Store
Module #7
Understanding App Store Analytics
Introduction to App Store analytics, metrics, and tracking app performance
Module #8
Setting Up In-App Purchases and Subscriptions
Configuring in-app purchases and subscriptions for revenue generation
Module #9
Marketing Fundamentals for iOS Apps
Understanding your target audience, unique value proposition, and marketing goals
Module #10
Building a Pre-Launch Marketing Strategy
Creating buzz around your app before launch with teasers, beta testing, and influencer outreach
Module #11
Crafting a Press Release and Media Kit
Writing a compelling press release and creating a media kit for app launch publicity
Module #12
Leveraging Social Media for App Promotion
Using social media platforms to build a community, generate buzz, and drive downloads
Module #13
Influencer Marketing for iOS Apps
Partnering with influencers to reach new audiences and build credibility
Module #14
App Store Optimization (ASO) Strategies
Optimizing your apps visibility in the App Store through ASO techniques
Module #15
Paid Advertising for iOS Apps
Using paid advertising channels like Facebook, Google, and Apple Search Ads to drive downloads
Module #16
Measuring and Optimizing Your Marketing Efforts
Tracking key performance indicators (KPIs) and adjusting your marketing strategy for better ROI
Module #17
Post-Launch Marketing and Retention Strategies
Encouraging user engagement, retention, and loyalty through ongoing marketing efforts
Module #18
Managing App Store Reviews and Feedback
Responding to user reviews, addressing feedback, and improving your apps reputation
Module #19
Localizing Your App for Global Markets
Translating, culturalizing, and marketing your app for international audiences
Module #20
Working with App Review Sites and Bloggers
Getting your app reviewed by reputable sites and bloggers to increase visibility
Module #21
Using Email Marketing for iOS Apps
Building an email list, creating engaging campaigns, and driving user engagement
Module #22
Leveraging Content Marketing for iOS Apps
Creating valuable content to attract, engage, and retain users
Module #23
Advanced App Analytics and User Behavior Tracking
Using advanced analytics tools to track user behavior, identify pain points, and optimize the user experience
Module #24
Course Wrap-Up & Conclusion
Planning next steps in Publishing and Marketing iOS Apps career


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