Module #1 Introduction to Real Estate Marketing Overview of the real estate industry, importance of marketing, and course objectives
Module #2 Understanding Your Target Audience Identifying and understanding your ideal customer, buyer personas, and market research
Module #3 Developing a Marketing Strategy Setting marketing goals, creating a unique value proposition, and choosing marketing channels
Module #4 Real Estate Branding Essentials Creating a personal brand, logo design, and brand consistency
Module #5 Building a Real Estate Website Creating a website that drives leads, website design best practices, and search engine optimization (SEO)
Module #6 Search Engine Optimization (SEO) for Real Estate Keyword research, on-page optimization, and link building strategies
Module #7 Content Marketing for Real Estate Creating engaging content, blog writing, and content distribution strategies
Module #8 Social Media Marketing for Real Estate Setting up social media profiles, content creation, and social media advertising
Module #9 Email Marketing for Real Estate Building an email list, email marketing automation, and lead nurturing strategies
Module #10 Paid Advertising for Real Estate Google Ads, Facebook Ads, and retargeting strategies
Module #11 Real Estate Lead Generation Strategies Generating leads through open houses, online leads, and referrals
Module #12 Lead Conversion and Follow-up Strategies Converting leads into clients, follow-up strategies, and lead tracking
Module #13 Real Estate Video Marketing Creating engaging video content, video SEO, and video distribution strategies
Module #14 Photography and Virtual Tours Taking high-quality photos, creating virtual tours, and showcasing properties
Module #15 Real Estate Blogging and Content Writing Creating engaging blog posts, writing for SEO, and content promotion
Module #16 Influencer Marketing for Real Estate Partnering with influencers, influencer marketing strategies, and measuring ROI
Module #17 Real Estate Event Marketing Hosting open houses, webinars, and other events to generate leads and build relationships
Module #18 Measuring and Optimizing Real Estate Marketing Efforts Tracking metrics, analyzing data, and optimizing marketing strategies
Module #19 Real Estate Marketing on a Budget Cost-effective marketing strategies, DIY marketing, and budgeting for marketing
Module #20 Staying Up-to-Date with Real Estate Marketing Trends Industry trends, best practices, and staying ahead of the competition
Module #21 Creating a Real Estate Marketing Plan Developing a comprehensive marketing plan, setting goals, and allocating resources
Module #22 Real Estate Marketing for Commercial Properties Marketing strategies for commercial properties, working with commercial clients, and industry differences
Module #23 Real Estate Marketing for Luxury Properties Marketing strategies for luxury properties, working with high-end clients, and showcasing luxury listings
Module #24 Course Wrap-Up & Conclusion Planning next steps in Real Estate Marketing career
