Retail Marketing and Consumer Behavior
( 25 Modules )

Module #1
Introduction to Retail Marketing
Overview of retail marketing, its importance, and evolution

Module #2
Understanding Consumer Behavior
Key concepts and theories in consumer behavior, including motivation, perception, and attitude

Module #3
Market Research and Analysis
Importance of market research, data collection methods, and analysis techniques

Module #4
Segmentation, Targeting, and Positioning (STP)
STP framework, segmentation criteria, and targeting strategies

Module #5
Retail Market Structure and Competition
Types of retail market structures, competitive strategies, and market trends

Module #6
Branding and Brand Management
Importance of branding, brand identity, and brand management strategies

Module #7
Product Management and Merchandising
Product life cycle, product portfolio management, and merchandising strategies

Module #8
Pricing Strategies and Tactics
Pricing objectives, strategies, and tactics, including price elasticity and discounting

Module #9
Promotion and Advertising
Types of promotion, advertising objectives, and media selection

Module #10
In-Store Experience and Visual Merchandising
Importance of in-store experience, store design, and visual merchandising strategies

Module #11
Digital Marketing and E-commerce
Overview of digital marketing, e-commerce platforms, and online consumer behavior

Module #12
Omnichannel Retailing and Customer Experience
Omnichannel retailing, customer experience, and customer journey mapping

Module #13
Consumer Decision-Making Process
Stages of consumer decision-making, influences, and biases

Module #14
Influences on Consumer Behavior
Cultural, social, and personal factors that influence consumer behavior

Module #15
Psychological and Neurological Factors
Psychological and neurological factors that influence consumer behavior, including attention and memory

Module #16
Societal and Environmental Factors
Societal and environmental trends that influence consumer behavior, including sustainability and social responsibility

Module #17
Retail Analytics and Performance Metrics
Key performance indicators, data analysis, and retail analytics tools

Module #18
Retail Marketing Strategies for Specific Segments
Marketing strategies for specific segments, including youth, seniors, and multicultural markets

Module #19
Experiential Retail and Event Marketing
Creating memorable experiences, event marketing, and experiential retail strategies

Module #20
Personalization and Customer Relationship Management
Personalization strategies, customer relationship management, and loyalty programs

Module #21
Retail Technology and Innovation
Emerging technologies, including AI, AR, and VR, and their impact on retail marketing

Module #22
Measuring and Evaluating Retail Marketing Efforts
Measuring and evaluating the effectiveness of retail marketing campaigns and strategies

Module #23
Retail Marketing Ethics and Social Responsibility
Ethical considerations in retail marketing, including sustainability, social responsibility, and corporate social responsibility

Module #24
Case Studies in Retail Marketing
Real-life case studies of successful retail marketing campaigns and strategies

Module #25
Course Wrap-Up & Conclusion
Planning next steps in Retail Marketing and Consumer Behavior career

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Retail Marketing and Consumer Behavior ( 25 Modules )

Retail Marketing and Consumer Behavior
( 25 Modules )