Module #1 Introduction to Retail Pricing and Revenue Management Overview of the importance of pricing and revenue management in retail, and the objectives of the course
Module #2 Pricing Fundamentals Understanding the basics of pricing, including pricing objectives, pricing strategies, and pricing tactics
Module #3 Retail Pricing Concepts In-depth look at key retail pricing concepts, including price elasticity, price sensitivity, and price compression
Module #4 Pricing Strategies Exploring different pricing strategies, including penetration pricing, skimming, and bundle pricing
Module #5 Price Optimization Techniques Introduction to price optimization techniques, including price testing and price simulation
Module #6 Revenue Management Fundamentals Understanding the basics of revenue management, including demand forecasting and inventory management
Module #7 Retail Revenue Management Concepts In-depth look at key retail revenue management concepts, including capacity management and yield management
Module #8 Inventory Management Strategies and tactics for managing inventory levels to maximize revenue and profit
Module #9 Demand Forecasting Introduction to demand forecasting techniques, including time-series analysis and causal modeling
Module #10 Price and Inventory Optimization Using data analytics to optimize price and inventory decisions
Module #11 Dynamic Pricing Introduction to dynamic pricing, including real-time pricing and personalized pricing
Module #12 Pricing and Revenue Management in Omnichannel Retailing Strategies for pricing and revenue management in an omnichannel retail environment
Module #13 Pricing Psychology Understanding how psychology influences pricing decisions, including the impact of price endings and anchoring
Module #14 Pricing Analytics Using data analytics to inform pricing decisions, including data visualization and statistical modeling
Module #16 Price Elasticity Analysis Estimating and interpreting price elasticity to inform pricing decisions
Module #17 Markdown Optimization Strategies for optimizing markdowns to maximize revenue and profit
Module #18 Promotion Optimization Strategies for optimizing promotions to maximize revenue and profit
Module #19 Loyalty and Pricing The impact of loyalty programs on pricing decisions and strategies
Module #20 Pricing and Revenue Management in Digital Retailing Strategies for pricing and revenue management in digital retailing, including e-commerce and m-commerce
Module #21 Pricing and Revenue Management in Brick-and-Mortar Retailing Strategies for pricing and revenue management in brick-and-mortar retailing, including store-level pricing
Module #22 Organizational Structure and Roles The importance of organizational structure and roles in implementing pricing and revenue management strategies
Module #23 Change Management and Implementation Strategies for implementing pricing and revenue management changes in a retail organization
Module #24 Performance Measurement and Evaluation Measuring and evaluating the performance of pricing and revenue management strategies
Module #25 Course Wrap-Up & Conclusion Planning next steps in Retail Pricing and Revenue Management career
