Retail Pricing and Revenue Management
( 25 Modules )

Module #1
Introduction to Retail Pricing and Revenue Management
Overview of the importance of pricing and revenue management in retail, and the objectives of the course

Module #2
Pricing Fundamentals
Understanding the basics of pricing, including pricing objectives, pricing strategies, and pricing tactics

Module #3
Retail Pricing Concepts
In-depth look at key retail pricing concepts, including price elasticity, price sensitivity, and price compression

Module #4
Pricing Strategies
Exploring different pricing strategies, including penetration pricing, skimming, and bundle pricing

Module #5
Price Optimization Techniques
Introduction to price optimization techniques, including price testing and price simulation

Module #6
Revenue Management Fundamentals
Understanding the basics of revenue management, including demand forecasting and inventory management

Module #7
Retail Revenue Management Concepts
In-depth look at key retail revenue management concepts, including capacity management and yield management

Module #8
Inventory Management
Strategies and tactics for managing inventory levels to maximize revenue and profit

Module #9
Demand Forecasting
Introduction to demand forecasting techniques, including time-series analysis and causal modeling

Module #10
Price and Inventory Optimization
Using data analytics to optimize price and inventory decisions

Module #11
Dynamic Pricing
Introduction to dynamic pricing, including real-time pricing and personalized pricing

Module #12
Pricing and Revenue Management in Omnichannel Retailing
Strategies for pricing and revenue management in an omnichannel retail environment

Module #13
Pricing Psychology
Understanding how psychology influences pricing decisions, including the impact of price endings and anchoring

Module #14
Pricing Analytics
Using data analytics to inform pricing decisions, including data visualization and statistical modeling

Module #15
Competitive Pricing Analysis
Analyzing competitors pricing strategies and tactics

Module #16
Price Elasticity Analysis
Estimating and interpreting price elasticity to inform pricing decisions

Module #17
Markdown Optimization
Strategies for optimizing markdowns to maximize revenue and profit

Module #18
Promotion Optimization
Strategies for optimizing promotions to maximize revenue and profit

Module #19
Loyalty and Pricing
The impact of loyalty programs on pricing decisions and strategies

Module #20
Pricing and Revenue Management in Digital Retailing
Strategies for pricing and revenue management in digital retailing, including e-commerce and m-commerce

Module #21
Pricing and Revenue Management in Brick-and-Mortar Retailing
Strategies for pricing and revenue management in brick-and-mortar retailing, including store-level pricing

Module #22
Organizational Structure and Roles
The importance of organizational structure and roles in implementing pricing and revenue management strategies

Module #23
Change Management and Implementation
Strategies for implementing pricing and revenue management changes in a retail organization

Module #24
Performance Measurement and Evaluation
Measuring and evaluating the performance of pricing and revenue management strategies

Module #25
Course Wrap-Up & Conclusion
Planning next steps in Retail Pricing and Revenue Management career

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Retail Pricing and Revenue Management ( 25 Modules )

Retail Pricing and Revenue Management
( 25 Modules )