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WIZAPE
Apprentice Mode
10 Modules / ~100 pages
Wizard Mode
~25 Modules / ~400 pages

SEO and SEM for Digital Sales
( 25 Modules )

Module #1
Introduction to Digital Sales
Overview of digital sales, importance of SEO and SEM, and course objectives
Module #2
Understanding Search Engines
How search engines work, Google algorithms, and search engine ranking factors
Module #3
Keyword Research Fundamentals
Introduction to keyword research, types of keywords, and tools for keyword research
Module #4
Keyword Research Tools
In-depth training on keyword research tools such as Google Keyword Planner, Ahrefs, SEMrush, and Moz
Module #5
On-Page SEO Optimization
Optimizing title tags, meta descriptions, header tags, and content for SEO
Module #6
Content Creation for SEO
Creating high-quality, SEO-friendly content, including blog posts, articles, and product descriptions
Module #7
Technical SEO
Optimizing website structure, site speed, mobile-friendliness, and SSL certificates for SEO
Module #8
Link Building Strategies
Introduction to link building, types of links, and link building strategies
Module #9
Guest Blogging and Outreach
Guest blogging, outreach, and PR strategies for link building
Module #10
Local SEO
Optimizing for local search, Google My Business, and Bing Places
Module #11
Introduction to SEM
Overview of search engine marketing, PPC advertising, and Google Ads
Module #12
Google Ads Fundamentals
Setting up Google Ads campaigns, ad formats, and bidding strategies
Module #13
Keyword Match Types and Ad Grouping
Understanding keyword match types, ad grouping, and campaign structure
Module #14
Landing Page Optimization
Optimizing landing pages for conversions, user experience, and SEM
Module #15
Ad Copywriting and Extensions
Writing effective ad copy, ad extensions, and call-to-actions
Module #16
Bidding and Budgeting Strategies
Understanding bidding strategies, budgeting, and ROI optimization
Module #17
Tracking and Measuring SEM Performance
Setting up tracking, measuring SEM performance, and analytics tools
Module #18
SEM for E-commerce
Using SEM for e-commerce, shopping ads, and product listing ads
Module #19
SEM for Lead Generation
Using SEM for lead generation, B2B, and lead nurturing
Module #20
Competitor Analysis and Research
Analyzing competitors, competitor research tools, and gap analysis
Module #21
SEO Audit and Technical SEO Tools
Conducting SEO audits, technical SEO tools, and fixing common SEO issues
Module #22
Analytics and Reporting for SEO and SEM
Setting up analytics, tracking SEO and SEM performance, and reporting
Module #23
SEO and SEM Strategy Development
Developing SEO and SEM strategies, goal setting, and prioritization
Module #24
Advanced SEO Topics
Entity SEO, voice search, and emerging trends in SEO
Module #25
Course Wrap-Up & Conclusion
Planning next steps in SEO and SEM for Digital Sales career


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