Search Engine Optimization SEO and Marketing
( 30 Modules )

Module #1
Introduction to SEO
Overview of search engines, how they work, and the importance of SEO

Module #2
Keyword Research and Planning
Understanding target audience, keyword tools, and creating a keyword strategy

Module #3
Understanding Search Engine Algorithms
How search engines rank websites, algorithm updates, and SEO best practices

Module #4
On-Page Optimization Basics
Optimizing titles, descriptions, headings, and content for search engines

Module #5
Technical SEO Fundamentals
Understanding website structure, crawlability, and indexability

Module #6
Optimizing Content for Search Engines
Writing SEO-friendly content, content marketing, and content optimization techniques

Module #7
Optimizing Images and Media
Image optimization techniques, alt tags, and multimedia optimization

Module #8
Internal Linking and Site Architecture
Creating a user-friendly site structure, internal linking strategies, and URL optimization

Module #9
Mobile-Friendliness and Page Speed Optimization
The importance of mobile-friendliness, page speed optimization techniques, and tools

Module #10
Structured Data and Markup
Using schema markup, rich snippets, and structured data for SEO benefits

Module #11
Introduction to Link Building
Understanding the importance of backlinks, link equity, and link building strategies

Module #12
Link Building Techniques
Guest blogging, resource pages, broken link building, and other link building tactics

Module #13
Local SEO and Google My Business
Optimizing for local search, Google My Business, and local SEO strategies

Module #14
Social Media and SEO
The relationship between social media and SEO, social signals, and social media optimization

Module #15
Content Marketing and Linkable Assets
Creating linkable assets, content marketing strategies, and promoting content for links

Module #16
Google Analytics and SEO
Setting up and using Google Analytics for SEO insights and tracking

Module #17
Tracking and Measuring SEO Success
Understanding key SEO metrics, tracking tools, and data-driven decision making

Module #18
Conversion Optimization and CRO
Understanding conversion rate optimization, CRO strategies, and user experience optimization

Module #19
Technical SEO Auditing and Tools
Using SEO auditing tools, identifying technical issues, and implementing solutions

Module #20
SEO Tools and Software
Overview of popular SEO tools, software, and plugins for SEO professionals

Module #21
Advanced Technical SEO
Technical SEO advanced topics, including JavaScript, CSS, and HTML optimization

Module #22
Entity Optimization and Knowledge Graph
Optimizing for entity-based search, knowledge graph, and semantic SEO

Module #23
Voice Search and Conversational SEO
Optimizing for voice search, conversational SEO, and natural language processing

Module #24
SEO for E-commerce and Amazon Optimization
SEO strategies for e-commerce websites, Amazon optimization, and product page optimization

Module #25
SEO for YouTube and Video Optimization
Optimizing YouTube videos, video SEO strategies, and video marketing tactics

Module #26
Creating an SEO Strategy
Developing an SEO strategy, setting goals, and creating an action plan

Module #27
Implementing SEO Changes and Prioritization
Implementing SEO changes, prioritizing tasks, and managing stakeholder expectations

Module #28
SEO Career Development and Networking
Building an SEO career, networking, and staying up-to-date with industry trends

Module #29
SEO Project Management and Communication
Managing SEO projects, communicating with clients, and reporting SEO progress

Module #30
Course Wrap-Up & Conclusion
Planning next steps in Search Engine Optimization SEO and Marketing career

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Search Engine Optimization SEO and Marketing ( 30 Modules )

Search Engine Optimization SEO and Marketing
( 30 Modules )