Social Media Analytics and Insights
( 25 Modules )

Module #1
Introduction to Social Media Analytics
Overview of social media analytics, importance, and benefits

Module #2
Setting Up Social Media Analytics Tools
Configuring analytics tools on various social media platforms (Facebook, Twitter, Instagram, etc.)

Module #3
Understanding Social Media Metrics
Introduction to key social media metrics (engagement rate, reach, impressions, etc.)

Module #4
Social Media Listening and Monitoring
Tools and techniques for listening and monitoring social media conversations

Module #5
Content Analysis
Analyzing and optimizing social media content for better performance

Module #6
Audience Analysis
Analyzing and understanding social media audiences, including demographics and interests

Module #7
Competitor Analysis
Analyzing competitors social media performance and strategies

Module #8
Measuring Social Media ROI
Calculating return on investment (ROI) for social media campaigns

Module #9
Facebook Insights
In-depth analysis of Facebook Insights and how to use them for optimization

Module #10
Twitter Analytics
In-depth analysis of Twitter Analytics and how to use them for optimization

Module #11
Instagram Insights
In-depth analysis of Instagram Insights and how to use them for optimization

Module #12
LinkedIn Analytics
In-depth analysis of LinkedIn Analytics and how to use them for optimization

Module #13
Social Media Dashboards
Creating and customizing social media dashboards for reporting and analysis

Module #14
Data Visualization for Social Media
Effective data visualization techniques for social media analytics

Module #15
Social Media Advertising Analytics
Analyzing and optimizing social media advertising campaigns

Module #16
Influencer Marketing Analytics
Measuring the effectiveness of influencer marketing campaigns on social media

Module #17
Social Media Crisis Management
Real-time social media analytics for crisis management and reputation monitoring

Module #18
Social Media Analytics Tools
Overview of popular social media analytics tools (Hootsuite, Sprout Social, etc.)

Module #19
Google Analytics for Social Media
Using Google Analytics to track social media traffic and conversion

Module #20
Social Media Data Storytelling
Crafting compelling stories with social media data

Module #21
Social Media Analytics for Customer Service
Using social media analytics to improve customer service and sentiment analysis

Module #22
Social Media Analytics for Market Research
Using social media analytics for market research and consumer insights

Module #23
Advanced Social Media Analytics Techniques
Using advanced statistical models and machine learning for social media analytics

Module #24
Social Media Analytics for Non-Profit Organizations
Applying social media analytics for non-profit organizations and social causes

Module #25
Course Wrap-Up & Conclusion
Planning next steps in Social Media Analytics and Insights career

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Social Media Analytics and Insights ( 25 Modules )

Social Media Analytics and Insights
( 25 Modules )