Module #1 Introduction to Social Media Analytics Overview of social media analytics, its importance, and how it can benefit businesses
Module #2 Social Media Metrics Fundamentals Understanding different types of social media metrics, including engagement, reach, and conversions
Module #3 Setting Up Social Media Analytics Tools Introduction to popular social media analytics tools, including Google Analytics, Facebook Insights, and Twitter Analytics
Module #4 Understanding Social Media Platforms In-depth look at each social media platform, including Facebook, Twitter, Instagram, LinkedIn, and YouTube
Module #5 Defining Social Media Goals and Objectives How to set measurable social media goals and objectives, including increasing followers, engagement, and conversions
Module #6 Measuring Reach and Impressions Understanding how to measure reach and impressions on social media, including organic and paid reach
Module #7 Analyzing Engagement Metrics How to measure and analyze engagement metrics, including likes, comments, shares, and reactions
Module #8 Understanding Conversions and ROI How to measure conversions and ROI on social media, including tracking website traffic and sales
Module #9 Using Social Media Insights for Content Optimization How to use social media insights to optimize content, including identifying top-performing content and audience preferences
Module #10 Influencer Analytics and Measurement How to measure and evaluate the effectiveness of influencer marketing campaigns
Module #11 Social Media Benchmarking and Competitive Analysis How to conduct social media benchmarking and competitive analysis to compare performance with industry peers
Module #12 Identifying and Analyzing Social Media Trends How to identify and analyze social media trends, including hashtag tracking and sentiment analysis
Module #13 Using Social Media Analytics for Customer Service and Support How to use social media analytics to improve customer service and support, including identifying customer complaints and feedback
Module #14 Measuring Social Media ROI and Budgeting How to measure social media ROI and budgeting, including allocating resources and budget for social media campaigns
Module #15 Advanced Social Media Analytics Techniques In-depth look at advanced social media analytics techniques, including data mining and predictive analytics
Module #16 Social Media Analytics for Crisis Management and Reputation Management How to use social media analytics for crisis management and reputation management, including identifying and responding to online crises
Module #17 Measuring Social Medias Impact on Business Outcomes How to measure the impact of social media on business outcomes, including sales, revenue, and customer acquisition
Module #18 Creating Effective Social Media Reports and Dashboards How to create effective social media reports and dashboards, including data visualization and storytelling techniques
Module #19 Social Media Analytics for Paid Advertising How to use social media analytics for paid advertising, including measuring campaign performance and optimizing ad spend
Module #20 Social Media Analytics for Organic Content How to use social media analytics for organic content, including measuring post performance and optimizing content strategy
Module #21 Using Social Media Analytics for Influencer Identification How to use social media analytics to identify and evaluate influencers for partnerships and collaborations
Module #22 Social Media Analytics for Content Calendar Planning How to use social media analytics to plan and optimize content calendars, including identifying peak engagement times and trending topics
Module #23 Measuring Social Medias Impact on Brand Awareness How to measure the impact of social media on brand awareness, including tracking brand mentions and sentiment
Module #24 Social Media Analytics for Customer Segmentation How to use social media analytics to segment customers and create targeted marketing campaigns
Module #25 Course Wrap-Up & Conclusion Planning next steps in Social Media Analytics and Metrics career
