Social Media Crisis Response Tools
( 25 Modules )

Module #1
Introduction to Social Media Crisis Response
Overview of the importance of social media crisis response and its role in reputation management

Module #2
Understanding Social Media Crises
Types of social media crises, causes, and consequences

Module #3
Social Media Crisis Response Strategy
Developing a proactive response strategy, including crisis communication plans and protocols

Module #4
Identifying Early Warning Signs
Recognizing potential crisis indicators on social media, such as sentiment analysis and trend tracking

Module #5
Crisis Detection Tools
Overview of crisis detection tools, including social media listening and monitoring software

Module #6
Setting Up a Social Media Command Center
Establishing a centralized hub for crisis response, including team roles and responsibilities

Module #7
Crisis Communication Planning
Developing key messaging, tone, and language for crisis communication

Module #8
Social Media Crisis Response Team Roles
Defining roles and responsibilities for crisis response team members, including communication, reputation, and customer service

Module #9
Escalation Protocols
Establishing protocols for escalating crisis response, including decision-making processes and authority levels

Module #10
Content Calendar Management
Managing content calendars during a crisis, including content suspension and prioritization

Module #11
Social Media Post Crisis Analysis
Analyzing social media posts during a crisis, including sentiment analysis and trend tracking

Module #12
Crisis Response Toolkit
Overview of crisis response tools, including social media management, analytics, and engagement software

Module #13
Hootsuite Insights for Crisis Response
Using Hootsuite Insights for social media listening, monitoring, and analytics during a crisis

Module #14
Sprout Social for Crisis Response
Using Sprout Social for social media listening, monitoring, and analytics during a crisis

Module #15
Brand24 for Crisis Response
Using Brand24 for social media listening, monitoring, and analytics during a crisis

Module #16
Crisis Communication Templates
Developing crisis communication templates, including holding statements, apologologies, and updates

Module #17
Reputation Management During a Crisis
Managing online reputation during a crisis, including review management and rating optimization

Module #18
Customer Service During a Crisis
Providing customer service during a crisis, including empathy, apologies, and solution-oriented communication

Module #19
Social Media Advertising During a Crisis
Managing social media advertising during a crisis, including ad suspension and messaging adjustments

Module #20
Influencer Partnerships During a Crisis
Managing influencer partnerships during a crisis, including partner communication and content guidance

Module #21
Internal Communication During a Crisis
Communicating with internal stakeholders during a crisis, including employees, investors, and leadership

Module #22
Post-Crisis Review and Analysis
Conducting a post-crisis review, including lessons learned, metrics analysis, and improvement opportunities

Module #23
Crisis Response Plan Maintenance
Maintaining and updating crisis response plans, including regular reviews and training exercises

Module #24
Social Media Crisis Response Best Practices
Review of best practices for social media crisis response, including industry benchmarking and case studies

Module #25
Course Wrap-Up & Conclusion
Planning next steps in Social Media Crisis Response Tools career

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Social Media Crisis Response Tools ( 25 Modules )

Social Media Crisis Response Tools
( 25 Modules )