Social Media Marketing Fundamentals
( 25 Modules )

Module #1
Introduction to Social Media Marketing
Learn the definition, importance, and evolution of social media marketing

Module #2
Setting Social Media Goals and Objectives
Understand how to set SMART goals and objectives for social media marketing success

Module #3
Understanding Your Target Audience
Learn how to identify, analyze, and segment your target audience for social media marketing

Module #4
Social Media Platforms Overview
Explore the features, advantages, and limitations of popular social media platforms

Module #5
Facebook Marketing Fundamentals
Learn the basics of Facebook marketing, including setting up a business page and creating content

Module #6
Instagram Marketing Fundamentals
Discover the fundamentals of Instagram marketing, including visual content creation and hashtags

Module #7
Twitter Marketing Fundamentals
Learn the basics of Twitter marketing, including setting up a business profile and tweeting strategy

Module #8
LinkedIn Marketing Fundamentals
Explore the fundamentals of LinkedIn marketing, including building a company page and publishing content

Module #9
Content Creation for Social Media
Learn how to create engaging content for social media, including text, image, and video content

Module #10
Visual Content Creation for Social Media
Discover the importance of visual content and learn how to create eye-catching graphics and videos

Module #11
Social Media Content Calendar
Learn how to plan and schedule content in advance using a social media content calendar

Module #12
Social Media Advertising Fundamentals
Explore the basics of social media advertising, including Facebook Ads and Instagram Ads

Module #13
Social Media Analytics and Metrics
Learn how to measure and track social media performance using analytics and metrics

Module #14
Engagement and Community Building
Discover how to build and engage with your social media community

Module #15
Influencer Marketing on Social Media
Learn how to partner with influencers to reach new audiences and boost credibility

Module #16
Crisis Management on Social Media
Explore strategies for managing and responding to social media crises

Module #17
Social Media Policy and Governance
Learn how to create a social media policy and ensure governance and compliance

Module #18
Advanced Facebook Advertising
Dive deeper into Facebook advertising, including targeting, budgeting, and optimization

Module #19
Advanced Instagram Advertising
Explore advanced Instagram advertising strategies, including Instagram Stories and Reels

Module #20
Social Media Automation and Tools
Discover how to automate social media tasks and workflows using various tools and platforms

Module #21
Social Media Listening and Monitoring
Learn how to track and respond to social media conversations using listening and monitoring tools

Module #22
Social Media Customer Service
Explore strategies for providing excellent customer service on social media

Module #23
Measuring Social Media ROI
Learn how to measure the return on investment (ROI) of social media marketing campaigns

Module #24
Social Media Strategy and Planning
Discover how to develop a comprehensive social media strategy and plan

Module #25
Course Wrap-Up & Conclusion
Planning next steps in Social Media Marketing Fundamentals career

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Social Media Marketing Fundamentals ( 25 Modules )

Social Media Marketing Fundamentals
( 25 Modules )