Social Media Marketing Strategies
( 24 Modules )

Module #1
Introduction to Social Media Marketing
Defining social media marketing, its importance, and setting course expectations

Module #2
Understanding Your Target Audience
Identifying and analyzing your ideal customer, creating buyer personas

Module #3
Setting Social Media Goals and Objectives
Aligning social media goals with business objectives, creating a social media mission statement

Module #4
Facebook Marketing Essentials
Creating a Facebook business page, understanding Facebook algorithm

Module #5
Facebook Content Strategy
Creating engaging content for Facebook, content types, and scheduling

Module #6
Facebook Advertising Fundamentals
Understanding Facebook ads, ad formats, and targeting options

Module #7
Instagram Marketing Essentials
Creating an Instagram business profile, understanding Instagram features

Module #8
Instagram Content Strategy
Creating visually appealing content for Instagram, hashtags, and engagement

Module #9
Instagram Stories and IGTV
Using Instagram Stories and IGTV for business, features, and best practices

Module #10
Twitter Marketing Essentials
Creating a Twitter business profile, understanding Twitter features

Module #11
Twitter Content Strategy
Creating engaging tweets, hashtags, and Twitter Chats

Module #12
Twitter Advertising
Understanding Twitter ads, ad formats, and targeting options

Module #13
LinkedIn Marketing Essentials
Creating a LinkedIn business page, understanding LinkedIn features

Module #14
LinkedIn Content Strategy
Creating professional content for LinkedIn, publishing, and engagement

Module #15
LinkedIn Advertising
Understanding LinkedIn ads, ad formats, and targeting options

Module #16
Influencer Marketing
Understanding influencer marketing, finding and partnering with influencers

Module #17
Content Calendar and Planning
Creating a content calendar, content planning strategies, and tools

Module #18
Social Media Analytics and Reporting
Understanding social media metrics, tracking performance, and creating reports

Module #19
Social Media Crisis Management
Handling social media crises, creating a crisis management plan, and reputation management

Module #20
Social Media Team Management
Building and managing a social media team, roles, and responsibilities

Module #21
Social Media Budgeting and Resource Allocation
Allocating budget and resources for social media marketing, ROI measurement

Module #22
Social Media Automation and Tools
Using social media automation tools, scheduling, and content management

Module #23
Social Media Policy and Governance
Creating a social media policy, governance, and compliance

Module #24
Course Wrap-Up & Conclusion
Planning next steps in Social Media Marketing Strategies career

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Social Media Marketing Strategies ( 24 Modules )

Social Media Marketing Strategies
( 24 Modules )