Module #1 Introduction to Social Media Marketing Overview of social media marketing, its evolution, and importance in todays digital landscape
Module #2 Setting Up Your Social Media Presence Creating and optimizing social media profiles, including Facebook, Twitter, Instagram, and LinkedIn
Module #3 Understanding Your Target Audience Identifying and analyzing your target audience, including demographics, interests, and behaviors
Module #4 Social Media Content Strategy Developing a content strategy that resonates with your target audience, including content types and formats
Module #5 Content Creation and Curation Creating and curating engaging social media content, including text, images, videos, and stories
Module #6 Social Media Advertising Fundamentals Introduction to social media advertising, including ad formats, targeting, and budgeting
Module #7 Facebook Advertising In-depth exploration of Facebook advertising, including ad creation, targeting, and optimization
Module #8 Instagram Advertising In-depth exploration of Instagram advertising, including ad creation, targeting, and optimization
Module #9 Twitter Advertising In-depth exploration of Twitter advertising, including ad creation, targeting, and optimization
Module #10 LinkedIn Advertising In-depth exploration of LinkedIn advertising, including ad creation, targeting, and optimization
Module #11 Measuring Social Media Success Introduction to social media analytics, including metrics, KPIs, and reporting
Module #12 Facebook Insights and Analytics In-depth exploration of Facebook Insights and Analytics, including page performance, engagement, and audience insights
Module #13 Twitter Analytics In-depth exploration of Twitter Analytics, including tweet performance, engagement, and audience insights
Module #14 Instagram Insights In-depth exploration of Instagram Insights, including account performance, engagement, and audience insights
Module #15 Google Analytics for Social Media Using Google Analytics to track social media traffic, conversions, and ROI
Module #16 Social Media Listening and Monitoring Using social media listening and monitoring tools to track brand mentions, sentiment, and trends
Module #17 Influencer Marketing Identifying, collaborating, and measuring the effectiveness of influencer partnerships
Module #18 Social Media Crisis Management Managing social media crises, including responding to negative feedback, and maintaining brand reputation
Module #19 Social Media Strategy Development Developing a comprehensive social media strategy, including goals, objectives, and tactics
Module #20 Content Calendar Creation Creating a content calendar that aligns with your social media strategy and target audience
Module #21 Social Media Team Management Managing a social media team, including roles, responsibilities, and workflow
Module #22 Social Media Budgeting and Resource Allocation Allocating budget and resources for social media marketing efforts
Module #23 Social Media Policy Development Developing a social media policy that aligns with company goals, values, and brand voice
Module #24 Course Wrap-Up & Conclusion Planning next steps in Social Media Marketing and Analytics career
Module #8
Module #14