Social Media Marketing and Analytics
( 24 Modules )

Module #1
Introduction to Social Media Marketing
Overview of social media marketing, its evolution, and importance in todays digital landscape

Module #2
Setting Up Your Social Media Presence
Creating and optimizing social media profiles, including Facebook, Twitter, Instagram, and LinkedIn

Module #3
Understanding Your Target Audience
Identifying and analyzing your target audience, including demographics, interests, and behaviors

Module #4
Social Media Content Strategy
Developing a content strategy that resonates with your target audience, including content types and formats

Module #5
Content Creation and Curation
Creating and curating engaging social media content, including text, images, videos, and stories

Module #6
Social Media Advertising Fundamentals
Introduction to social media advertising, including ad formats, targeting, and budgeting

Module #7
Facebook Advertising
In-depth exploration of Facebook advertising, including ad creation, targeting, and optimization

Module #8
Instagram Advertising
In-depth exploration of Instagram advertising, including ad creation, targeting, and optimization

Module #9
Twitter Advertising
In-depth exploration of Twitter advertising, including ad creation, targeting, and optimization

Module #10
LinkedIn Advertising
In-depth exploration of LinkedIn advertising, including ad creation, targeting, and optimization

Module #11
Measuring Social Media Success
Introduction to social media analytics, including metrics, KPIs, and reporting

Module #12
Facebook Insights and Analytics
In-depth exploration of Facebook Insights and Analytics, including page performance, engagement, and audience insights

Module #13
Twitter Analytics
In-depth exploration of Twitter Analytics, including tweet performance, engagement, and audience insights

Module #14
Instagram Insights
In-depth exploration of Instagram Insights, including account performance, engagement, and audience insights

Module #15
Google Analytics for Social Media
Using Google Analytics to track social media traffic, conversions, and ROI

Module #16
Social Media Listening and Monitoring
Using social media listening and monitoring tools to track brand mentions, sentiment, and trends

Module #17
Influencer Marketing
Identifying, collaborating, and measuring the effectiveness of influencer partnerships

Module #18
Social Media Crisis Management
Managing social media crises, including responding to negative feedback, and maintaining brand reputation

Module #19
Social Media Strategy Development
Developing a comprehensive social media strategy, including goals, objectives, and tactics

Module #20
Content Calendar Creation
Creating a content calendar that aligns with your social media strategy and target audience

Module #21
Social Media Team Management
Managing a social media team, including roles, responsibilities, and workflow

Module #22
Social Media Budgeting and Resource Allocation
Allocating budget and resources for social media marketing efforts

Module #23
Social Media Policy Development
Developing a social media policy that aligns with company goals, values, and brand voice

Module #24
Course Wrap-Up & Conclusion
Planning next steps in Social Media Marketing and Analytics career

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Social Media Marketing and Analytics ( 24 Modules )

Social Media Marketing and Analytics
( 24 Modules )