Module #1 Introduction to Social Media Strategy Overview of the importance of social media strategy, benefits, and challenges
Module #2 Setting Social Media Goals and Objectives Defining SMART goals, identifying key performance indicators (KPIs), and aligning social media goals with business objectives
Module #3 Understanding Your Target Audience Conducting audience research, creating buyer personas, and identifying audience needs and pain points
Module #4 Social Media Listening and Analytics Using social media analytics tools to track engagement, sentiment, and conversations about your brand
Module #5 Competitor Analysis in Social Media Analyzing competitors social media strategies, strengths, and weaknesses
Module #6 Social Media Platform Overview Overview of popular social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube
Module #7 Content Strategy for Social Media Developing a content strategy, creating engaging content, and content calendar planning
Module #8 Visual Content Creation for Social Media Creating effective visual content, including images, videos, and infographics
Module #9 Writing for Social Media Crafting compelling social media copy, headlines, and captions
Module #10 Paid Social Media Advertising Understanding paid social media advertising options, including Facebook Ads, Twitter Ads, and LinkedIn Ads
Module #11 Organic Social Media Growth Strategies Growing your social media following organically, including hashtag strategies and engagement tactics
Module #12 Influencer Marketing on Social Media Partnering with influencers, identifying influencer opportunities, and measuring influencer ROI
Module #13 Social Media Crisis Management Developing a crisis management plan, responding to online criticism, and maintaining brand reputation
Module #14 Social Media Policy and Governance Creating a social media policy, setting guidelines and protocols, and ensuring brand consistency
Module #15 Measuring Social Media Success Tracking KPIs, measuring ROI, and using data to inform social media strategy
Module #16 Social Media Tools and Technology Overview of social media management tools, scheduling software, and automation platforms
Module #17 Content Calendar Planning and Execution Creating a content calendar, planning and scheduling content, and ensuring consistency
Module #18 Social Media Team Management and Collaboration Managing social media teams, roles and responsibilities, and effective communication strategies
Module #19 Social Media for Customer Service Using social media for customer service, responding to customer inquiries, and resolving issues online
Module #20 Social Media for Employee Advocacy Encouraging employee advocacy on social media, creating employee ambassadors, and amplifying employee voices
Module #21 Social Media for Event Planning Using social media for event planning, promotion, and execution, including live tweeting and social media contests
Module #22 Social Media for PR and Communications Using social media for public relations, media outreach, and crisis communications
Module #23 Social Media for Sales and Lead Generation Using social media for sales, lead generation, and pipeline development
Module #24 Social Media for Brand Awareness and Reputation Using social media to build brand awareness, maintain brand reputation, and establish thought leadership
Module #25 Course Wrap-Up & Conclusion Planning next steps in Social Media Strategy and Planning career
