Social Media Strategy and Planning
( 25 Modules )

Module #1
Introduction to Social Media Strategy
Overview of the importance of social media strategy, benefits, and challenges

Module #2
Setting Social Media Goals and Objectives
Defining SMART goals, identifying key performance indicators (KPIs), and aligning social media goals with business objectives

Module #3
Understanding Your Target Audience
Conducting audience research, creating buyer personas, and identifying audience needs and pain points

Module #4
Social Media Listening and Analytics
Using social media analytics tools to track engagement, sentiment, and conversations about your brand

Module #5
Competitor Analysis in Social Media
Analyzing competitors social media strategies, strengths, and weaknesses

Module #6
Social Media Platform Overview
Overview of popular social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube

Module #7
Content Strategy for Social Media
Developing a content strategy, creating engaging content, and content calendar planning

Module #8
Visual Content Creation for Social Media
Creating effective visual content, including images, videos, and infographics

Module #9
Writing for Social Media
Crafting compelling social media copy, headlines, and captions

Module #10
Paid Social Media Advertising
Understanding paid social media advertising options, including Facebook Ads, Twitter Ads, and LinkedIn Ads

Module #11
Organic Social Media Growth Strategies
Growing your social media following organically, including hashtag strategies and engagement tactics

Module #12
Influencer Marketing on Social Media
Partnering with influencers, identifying influencer opportunities, and measuring influencer ROI

Module #13
Social Media Crisis Management
Developing a crisis management plan, responding to online criticism, and maintaining brand reputation

Module #14
Social Media Policy and Governance
Creating a social media policy, setting guidelines and protocols, and ensuring brand consistency

Module #15
Measuring Social Media Success
Tracking KPIs, measuring ROI, and using data to inform social media strategy

Module #16
Social Media Tools and Technology
Overview of social media management tools, scheduling software, and automation platforms

Module #17
Content Calendar Planning and Execution
Creating a content calendar, planning and scheduling content, and ensuring consistency

Module #18
Social Media Team Management and Collaboration
Managing social media teams, roles and responsibilities, and effective communication strategies

Module #19
Social Media for Customer Service
Using social media for customer service, responding to customer inquiries, and resolving issues online

Module #20
Social Media for Employee Advocacy
Encouraging employee advocacy on social media, creating employee ambassadors, and amplifying employee voices

Module #21
Social Media for Event Planning
Using social media for event planning, promotion, and execution, including live tweeting and social media contests

Module #22
Social Media for PR and Communications
Using social media for public relations, media outreach, and crisis communications

Module #23
Social Media for Sales and Lead Generation
Using social media for sales, lead generation, and pipeline development

Module #24
Social Media for Brand Awareness and Reputation
Using social media to build brand awareness, maintain brand reputation, and establish thought leadership

Module #25
Course Wrap-Up & Conclusion
Planning next steps in Social Media Strategy and Planning career

WIZAPE

ONLINE RESOURCES

ABOUT WIZAPE

ONLINE PORTAL

Our priority is to cultivate a vibrant community before considering the release of a token. By focusing on engagement and support, we can create a solid foundation for sustainable growth. Let’s build this together!

We're giving our website a fresh new look and feel! 🎉 Stay tuned as we work behind the scenes to enhance your experience.
Get ready for a revamped site that’s sleeker, and packed with new features. Thank you for your patience. Great things are coming!

CONTACT-US PRIVACY POLICY

Social Media Strategy and Planning ( 25 Modules )

Social Media Strategy and Planning
( 25 Modules )