Social Media and Digital Advertising
( 25 Modules )

Module #1
Introduction to Social Media and Digital Advertising
Overview of the importance of social media and digital advertising in todays marketing landscape

Module #2
Understanding Your Target Audience
Identifying and analyzing your target audience for social media and digital advertising campaigns

Module #3
Setting Up Your Social Media Presence
Creating and optimizing social media profiles for Facebook, Twitter, Instagram, and LinkedIn

Module #4
Content Creation for Social Media
Developing a content strategy and creating engaging content for social media platforms

Module #5
Introduction to Facebook Advertising
Getting started with Facebook Ads, including ad formats, targeting options, and campaign objectives

Module #6
Facebook Ad Targeting and Budgeting
Understanding Facebook ad targeting options, including demographics, interests, and behaviors, and setting budgets

Module #7
Creating Facebook Ad Content
Crafting compelling ad content, including images, videos, and copy, for Facebook Ads

Module #8
Launching and Optimizing Facebook Ads
Launching and tracking Facebook Ads campaigns, including ad scheduling, bidding, and optimization strategies

Module #9
Twitter Advertising
Understanding Twitter Ads, including ad formats, targeting options, and campaign objectives

Module #10
Instagram Advertising
Understanding Instagram Ads, including ad formats, targeting options, and campaign objectives

Module #11
LinkedIn Advertising
Understanding LinkedIn Ads, including ad formats, targeting options, and campaign objectives

Module #12
Google Ads (formerly Google AdWords)
Understanding Google Ads, including ad formats, targeting options, and campaign objectives

Module #13
Search Engine Optimization (SEO) Fundamentals
Understanding SEO principles and best practices for improving website visibility and search engine rankings

Module #14
Influencer Marketing
Understanding influencer marketing, including finding and partnering with influencers, and measuring campaign success

Module #15
Email Marketing
Understanding email marketing, including building and segmenting lists, creating effective campaigns, and measuring results

Module #16
Measuring and Analyzing Social Media Performance
Understanding social media metrics, including engagement rates, conversions, and ROI, and using analytics tools

Module #17
Paid Social Media Advertising Strategies
Advanced paid social media advertising strategies, including retargeting, lookalike targeting, and customer journey targeting

Module #18
Content Marketing and Native Advertising
Understanding content marketing and native advertising, including sponsored content and product placement

Module #19
Video Advertising
Understanding video advertising, including video ad formats, targeting options, and campaign objectives

Module #20
Podcast Advertising
Understanding podcast advertising, including ad formats, targeting options, and campaign objectives

Module #21
Advanced Facebook Ads Strategies
Advanced Facebook Ads strategies, including custom audiences, dynamic ads, and lead generation

Module #22
Social Media Crisis Management
Understanding how to handle social media crises, including brand reputation management and crisis communication strategies

Module #23
Social Media and Influencer Marketing Laws and Regulations
Understand the laws and regulations governing social media and influencer marketing, including FTC guidelines and GDPR

Module #24
Social Media Tools and Automation
Exploring social media tools and automation platforms, including Hootsuite, Buffer, and Sprout Social

Module #25
Course Wrap-Up & Conclusion
Planning next steps in Social Media and Digital Advertising career

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Social Media and Digital Advertising ( 25 Modules )

Social Media and Digital Advertising
( 25 Modules )