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WIZAPE
Apprentice Mode
10 Modules / ~100 pages
Wizard Mode
~25 Modules / ~400 pages

Social Media and Digital Branding
( 25 Modules )

Module #1
Introduction to Social Media and Digital Branding
Overview of the importance of social media and digital branding in todays business landscape
Module #2
Understanding Your Target Audience
Identifying and understanding your ideal customer and their online behaviors
Module #3
Setting Social Media Goals and Objectives
Defining and measuring success on social media
Module #4
Introduction to Facebook Marketing
Understanding Facebooks features and advertising options
Module #5
Creating Engaging Facebook Content
Tips and strategies for creating content that resonates with your audience
Module #6
Facebook Advertising Fundamentals
Understanding Facebooks ad formats, targeting options, and bidding strategies
Module #7
Twitter Marketing Essentials
Understanding Twitters features and advertising options
Module #8
Crafting Compelling Twitter Content
Tips and strategies for creating content that resonates with your audience on Twitter
Module #9
Instagram Marketing Fundamentals
Understanding Instagrams features and advertising options
Module #10
Creating Visually Appealing Instagram Content
Tips and strategies for creating content that resonates with your audience on Instagram
Module #11
LinkedIn Marketing Essentials
Understanding LinkedIns features and advertising options
Module #12
Creating B2B Content on LinkedIn
Tips and strategies for creating content that resonates with your audience on LinkedIn
Module #13
Influencer Marketing 101
Understanding the role of influencer marketing in your social media strategy
Module #14
Content Creation and Curation Strategies
Tips and strategies for creating and curating high-quality content
Module #15
Measuring Social Media Success
Understanding social media metrics and analytics
Module #16
Social Media Crisis Management
Strategies for handling social media crises and maintaining brand reputation
Module #17
Digital Branding Essentials
Understanding the importance of digital branding and how to establish a strong online presence
Module #18
Developing a Unique Value Proposition (UVP)
Crafting a compelling UVP that resonates with your target audience
Module #19
Building a Strong Online Identity
Creating a consistent visual brand identity across all digital channels
Module #20
Email Marketing Fundamentals
Understanding the role of email marketing in your digital branding strategy
Module #21
Crafting Compelling Email Campaigns
Tips and strategies for creating email campaigns that drive engagement and conversions
Module #22
SEO and Online Visibility
Understanding the importance of SEO in your digital branding strategy
Module #23
Reputation Management and Online Reviews
Strategies for managing online reviews and maintaining a positive brand reputation
Module #24
Advanced Social Media Analytics
Using social media analytics to inform your marketing strategy and drive business results
Module #25
Course Wrap-Up & Conclusion
Planning next steps in Social Media and Digital Branding career


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